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R 1,221.00

Generative AI for Academics
This is your indispensable guide to navigating the rise of generative AI as an academic. It thoughtfully explores rapidly evolving AI capabilities reshaping higher education, examining challenges and ethical dilemmas across the sector.It provides useful strategies for using generative AI in your scholarly work while upholding professional standards. This practical guidance addresses four core areas of academic work:Thinking: How to use generative AI to augment individual and collaborative scholarly thinking that can assist in developing novel ideas and advancing impactful projectsCollaborating: Explore how generative AI can be used as a research assistant, coordinating teams and enhancing scholarly cooperationCommunicating: Cautioning against over-reliance, examine how generative AI can relieve communication burdens while maintaining professionalism and etiquetteEngaging: thoughtful and practical frameworks are offered for using these developments to support online engagement without sacrificing scholarly principlesMark Carrigan is a digital sociologist, author and Lecturer in Education at the University of Manchester.
R 4,211.16

R 519.00

Generative AI in Education
This book delves into the transformative role of generative artificial intelligence (GenAI) in the educational sector. It offers a multifaceted exploration of how GenAI is reshaping teaching and learning processes. Emphasizing the importance of preparing for a future where AI is deeply integrated into education, this book discusses how educators and institutions can adapt to and shape this rapidly changing landscape. By providing a holistic view of the current state and future potential of GenAI in education, it also bridges the gap between technological advancements and practical educational applications, and offers insights into both the opportunities and challenges presented by AI in learning environments. This book serves as a crucial resource for educators, technologists, and policymakers, guiding them in understanding and leveraging AI's power in education.
R 8,679.94

R 1,527.00

Integrating Generative AI in Education to Achieve Sustainable Development Goals
A new challenge has become present in the field of generative artificial intelligence (AI). The fundamental nature of education, a vital element for advancing the United Nations' Sustainable Development Goals (SDGs), now grapples with the transformative impact of AI technologies. As we stand at this intersection of progress and pedagogy, critical questions surface about the future roles of educators and the integrity of assessment processes. AI's rapid progression prompts an exploration of the competencies our education systems must cultivate in a world where human and machine intelligence are becoming increasingly interconnected. Against this backdrop of transformative uncertainty, Integrating Generative AI in Education to Achieve Sustainable Development Goals addresses profound challenges and offers promising solutions at the crossroads of AI and education. This book assembles distinguished academics, researchers, and practitioners, forming a collective voice on the intersection of Generative AI and education. The three-part structure dissects the technical aspects of AI-powered innovations in educational design, explores multidisciplinary applications enhancing educational content, and highlights AI-driven solutions to address equality and inclusion concerns within educational systems. The book also underscores the importance of ethical considerations of generative AI to ensure a future where technology serves the broader goals of sustainability and equitable education. This book's primary objective is to serve as a resource for academicians, independent researchers, research scholars, students, scientists, libraries, and industry experts. Through a diverse range of topics, it investigates how generative AI can advance Sustainable Development Goals, making education more accessible, individualized, and effective. By harnessing the power of AI, the book argues, education can act as a catalyst for positive change, empowering individuals and fostering progress toward a sustainable and equitable future. The recommended topics within each part provide a structured framework for deepening the understanding of Generative AI's role in shaping the future of education, making this book a valuable reference for scholars and practitioners alike.
R 11,438.02

Application of Generative AI in Healthcare Systems
Generative AI has immensely influenced various fields, such as education, marketing, art and music, and especially healthcare. Generative AI can benefit the patient through various approaches. For instance, it can enhance the image qualities negatively affected by radiation reduction, preventing patients from needing to repeat the image-taking process. Also, the generation of one type of image from another more expensive one can help patients save funds. Generative AI facilitates the administrative process, letting the doctor focus more on the treatment process. It even goes further by helping medical professionals with diagnosis and decision- making, suggesting possible treatment plans according to the patient symptoms. This book introduces several practical GenAI healthcare applications, especially in medical imaging, pandemic prediction, synthetic data generation, clinical administration support, professional education, patient engagement, and clinical decision support, providing a review of efficient GenAI tools and frameworks in this area. GenAI empowers the treatment process through several methods; however, some ethical, privacy, and security challenges require attention. Despite the challenges presented, GenAI technological and inherited characteristics smooth the path of improvement for it in the future.
R 8,178.14

Metaverse, Generative AI, and Brain-Computer Interfaces
This compelling exploration delves into the heart of cutting-edge technologies, specifically the Metaverse, Brain-Computer Interfaces (BCI), and generative artificial intelligence (AI). The authors unravel their transformative applications in shaping the future and contemplate how the next generation of virtual environments will manifest, as well as how the digital landscape can be affected.The book encompasses various examples of the Metaverse, brain-computer interfaces, and generative AI across diverse fields, including education, engineering, and medical science. In the dynamic realm of the Metaverse, where virtual realities converge, the book showcases how these innovations can transform the way we learn, interact, and build. Through Brain-Computer Interfaces (BCIs), users can directly interface with technology using neural signals, opening up new avenues for communication and control. Additionally, generative AI algorithms empower us to create immersive virtual environments and generate content with unprecedented creativity.Whether you're a student, educator, or industry professional, this book is your ticket to understanding and harnessing the power of the future. It provides a pathway for those who believe in the limitless possibilities that the Metaverse, BCI, and generative AI can bring to our daily experiences.
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R 2,901.00


Generative AI in Neurodegenerative Disorders
This book delves into the transformative power of AI in the realm of neurodegenerative diseases,covering topics such as ALS, Huntington’s, Parkinson’s, and Alzheimer’s. Generative AIprovides new opportunities for early diagnosis, precise therapy, and individualized rehabilitation,which are crucial as these conditions remain major obstacles for healthcare providersand researchers.Researchers, physicians, AI developers, and healthcare professionals will find this bookan invaluable resource for understanding how AI is influencing the development of treatmentsfor neurodegenerative diseases. It describes important obstacles and future directions whileproviding insights into the newest breakthroughs, thus bridging the gap between technologyand practical clinical applications. Anyone involved in neurodegenerative healthcare, fromscientists conducting AI-driven medical research to physicians seeking to incorporate AI intopatient care or AI professionals investigating new healthcare applications, will find the informationand insights they need in this comprehensive book.Predictive analytics, biomarker identification, and drug discovery are being transformedby AI-driven models, such as deep neural networks, generative adversarial networks (GANs),and variational autoencoders (VAEs). This book offers a comprehensive examination of thesedevelopments. Robots, wearable sensors, and cognitive therapy platforms are some of theAI-enhanced rehabilitation tools covered, as are AI-integrated cutting-edge technologies likefMRI and MRI, gene-editing methods like CRISPR, and more.In addition to discussing recent technical developments, this book takes a close look atthe data privacy, ethics, and regulatory issues that arise when using AI to study neurodegenerativedisorders. Issues like algorithmic bias, model explainability, and fair AI-driven healthcareare thoroughly investigated in light of the growing usage of AI models in clinical decision-making,mental health applications, and cognitive rehabilitation.
R 5,495.00




R 1,527.00

Using Generative AI Effectively in Higher Education
Using Generative AI Effectively in Higher Education explores how higher education providers can realise their role and responsibility in harnessing the power of generative artificial intelligence (GenAI) ethically and sustainably.This rich collection of established and evaluated practices from across global higher education, offers a practical guide to leading an agile institutional response to emerging technologies, building critical digital literacy across an entire institution and embedding the ethical and sustainable use of GenAI in teaching, learning and assessment. Including reflections from stakeholders testifying to the value of the approaches outlined, the book examines how higher education can equip staff and students with the critical-digital literacy necessary to use generative artificial intelligence in work, study and social life responsibly and with integrity. It provides an evidence-based resource for any kind of HE provider (modern, college-based, research-focused) looking for inspiration and approaches which can build GenAI capability and includes chapters on the development of cross-institutional strategy, policies and processes, pedagogic practices, and critical-digital literacy. This resource will be invaluable to educational leaders, educational developers, learning developers, learning technologists, course administrators, Quality Assurance staff, and HE teachers wishing to embrace and adapt to a GenAI-enabled world.
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R 519.00

Generative AI
This book will show how generative technology works and the drivers. It will also look at the applications – showing what various startupsand large companies are doing in the space. There will also be a look at the challenges and risk factors.During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions – which is known as analytical AI. It can mean that you receive TikTok videos that you cannot resist. Or analytical AI can fend against spam or fraud or forecast when a package will be delivered. While such things are beneficial, there is much more to AI. The next megatrend will be leveraging the technology to be creative. For example, you could take a book and an AI model will turn it into a movie – at very little cost. This is all part of generative AI. It’s still in the nascent stages but it is progressing quickly. Generative AI can already create engaging blog posts, social media messages, beautiful artwork and compelling videos.The potential for this technology is enormous. It will be useful for many categories like sales, marketing, legal, product design, code generation, and even pharmaceutical creation.What You Will LearnThe importance of understanding generative AIThe fundamentals of the technology, like the foundation and diffusion modelsHow generative AI apps workHow generative AI will impact various categories like the law, marketing/sales, gaming, product development, and code generation.The risks, downsides and challenges.Who This Book is ForProfessionals that do not have a technical background. Rather, the audience will be mostly those in Corporate America (such as managers) as well as people in tech startups, who will need an understanding of generative AI to evaluate the solutions.
R 1,273.74

Generative AI in Neurology
This book comprehensively explores the intersection between AI and neurology, focusing on the application of generative models in diagnosing, treating, and managing neurodegenerative diseases. It covers the principles of generative AI and its roles in neuroimaging, biomarker identification, medication development, and tailored treatment options. It examines how advanced AI approaches are leveraged to increase the detection and treatment of neurodegenerative illnesses. The concepts are supported by case studies and examples.Features:Focuses on the emerging field of generative models in neurology.Presents an interdisciplinary approach that bridges AI and medical applications.Examines the ability of neural diffusion models to generate genuine data to enhance healthcare AI.Discusses tools for the adaptation and augmentation of medical images and healthcare data domains.Includes case studies and practical impacts.This book is aimed at graduate students and researchers in biomedical and computer engineering, artificial intelligence, and health informatics.
R 9,333.20

Generative Ai In Clinical Practice: A Physician's Guide To Transforming Medicine
Generative AI in Clinical Practice: A Physician's Guide to Transforming Medicine, is a practical guide for clinicians who want to understand and apply generative AI in everyday care. Designed for readers without a background in computer science, the book explains how large language models and related tools are being integrated into clinical workflows, with clarity, realism, and clinical relevance.You'll explore how generative AI is already supporting tasks like ambient documentation, diagnostic reasoning, patient education, and care coordination. Each chapter combines clinical vignettes, implementation strategies, and curated examples from frontline practice to show what works, and what to watch out for.The book also addresses critical issues of ethics, bias, regulation, and physician oversight. Rather than offering abstract predictions, it provides grounded, actionable guidance for safely using AI at the point of care.Whether you are a physician, nurse, or healthcare executive, this book will help you make informed decisions about AI adoption. It will also give you the language and insight needed to lead conversations about these emerging tools within your organization. Clear-eyed and practical, this guide is written to help clinicians gain confidence, not just in the technology, but in how to use it wisely.
R 1,806.33

R 1,527.00

Generative AI for Transformational Management
The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age. Leaders face a lot of pressure to innovate, adapt, and drive transformative change within their organizations. However, they need more than just conventional wisdom to navigate this terrain. A deep understanding of emerging technologies like artificial intelligence (AI) and their practical applications in management is essential. Generative AI for Transformational Management offers a compelling solution to these challenges. This book provides a roadmap for leveraging AI to drive organizational transformation by exploring the intersection of generative AI and visionary leadership. By examining real-world case studies and practical applications, readers can learn how AI can be integrated into leadership practices to promote innovation and proactive decision-making and effectively navigate the complexities of the digital age. This book goes beyond theoretical exploration to be a practical guide that empowers leaders to harness AI's full potential in driving transformative outcomes. By providing a comprehensive understanding of generative AI and its impact on management, Generative AI for Transformational Management equips readers with the knowledge and tools they need to thrive in today's dynamic business environment.
R 9,859.16

Understanding the Ethical Concerns of Generative AI
This textbook is designed to help readers navigate a world increasingly shaped by generative AI technologies. It prepares readers to confront issues such as bias, sustainability, transparency, and privacy as these technologies become more ubiquitous in daily life. Emphasis is placed on developing a theoretical foundation for ethical behavior and understanding the new ethical concerns that emerge from the use of generative AI.
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R 1,183.00

R 855.00


R 916.00


R 1,019.00

Information Access in the Era of Generative AI
Generative Artificial Intelligence (GenAI) has emerged as a groundbreaking technology that promises to revolutionize many industries as well as people’s personal and professional lives. This book discusses GenAI and its role in information access - often referred to as Generative Information Retrieval (GenIR) - or more broadly, information interaction.The role of GenAI in information access is complex and dynamic, with many dimensions. To address this, following a brief introduction to GenAI and GenIR, the remainder of the book provides eight chapters, each targeting a different dimension or sub-topic. These cover foundations of GenIR, interactions with GenIR systems, adapting them to users, tasks, and scenarios, improving them based on user feedback, GenIR evaluation, the sociotechnical implications of GenAI for information access, recommendations within GenIR, and the future of information access with GenIR.The book is targeted at graduate students and researchers interested in issues of information retrieval, access, and interactions, as well as applications of GenAI in various informational contexts. While some of the parts assume prior background in IR or AI, most others do not, making this book suitable for adoption in various classes as a primary source or as a supplementary material.
R 8,251.14

Wachstum durch den Einsatz von Generativer KI
Dieses Buch bietet einen fundierten Einblick in die Relevanz von Generativer Künstlicher Intelligenz (KI) im Marketing. Neben einer kompakten Darstellung der Funktionsweise und Grenzen von Generativer KI wird ein umfassender Überblick über KI-basierte Medienformate gegeben.Anhand von Praxisbeispielen und konkreten Auswahlkriterien erfahren Sie, wie Sie geeignete Anwendungsfälle für Generative KI identifizieren und in Ihre Marketingstrategie integrieren können. .
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R 1,381.00


R 489.00

Adversarial Deep Generative Techniques for Early Diagnosis of Neurological Conditions and Mental Health Practises
This book explores a pioneering exploration of how deep generative models, including generative adversarial networks (GANs) and variational autoencoders (VAEs), renovating early neurological disorder detection. This book is a bridge between computational neuroscience and clinical neurology gaps, providing novel AI-driven methodologies for diagnosing conditions such as Alzheimer’s, Parkinson’s, epilepsy, and neurodevelopmental disorders. With a strong focus on neuroimaging, genomic data analysis, and biomedical informatics, the book equips researchers and practitioners with the tools to improve diagnostic accuracy and decision-making. It includes practical case studies, visual illustrations, and structured methodologies for training and validating deep learning models. Designed for neurologists, radiologists, data scientists, and AI researchers, this book is an essential resource for advancing precision medicine and next-generation healthcare innovation.
R 9,402.17

R 489.00

Generative AI in Banking Financial Services and Insurance
This book explores the integration of Generative AI within the Banking, Financial Services, and Insurance (BFSI) sector, elucidating its implications, applications, and the future landscape of BFSI. The first part delves into the origins and evolution of Generative AI, providing insights into its mechanics and applications within the BFSI context. It goes into the core technologies behind Generative AI, emphasizing their significance and practical applications. The second part explores how Generative AI intersects with core banking processes, ranging from transactional activities to customer support, credit assessment, and regulatory compliance. It focuses on the digital transformation driving investment banking into the future. It also discusses AI’s role in algorithmic trading, client interactions, and regulatory adaptations. It analyzes AI-driven techniques in portfolio management, customer-centric solutions, and the next-generation approach to financial planning and advisory matters. The third part equips you with a structured roadmap for AI adoption in BFSI, highlighting the steps and the challenges. It outlines clear steps to assist BFSI institutions in incorporating Generative AI into their operations. It also raises awareness about the moral implications associated with AI in the BFSI sector. By the end of this book you will understand Generative AI’s present and future role in the BFSI sector. What You Will LearnKnow what Generative AI is and its applications in the BFSI sectorUnderstand deep learning and its significance in generative modelsAnalyze the AI-driven techniques in portfolio management and customer-centric solutionsKnow the future of investment banking and trading with AIKnow the challenges of integrating AI into the BFSI sector Who This Book Is ForProfessionals in the BFSI and IT sectors, including system administrators and programmers
R 1,482.00


Impacts of Generative AI on Creativity in Higher Education
Many educators in the realm of higher education face the critical challenge of fostering creativity in students using traditional teaching methods. In today's rapidly evolving world, these methods have become inadequate to nurture the innovative thinking demanded by modern society. Impacts of Generative AI on Creativity in Higher Education reveals a solution in the integration of generative AI into higher education. To revolutionize how we nurture and harness student creativity, the book explores the intersection of creativity, generative AI, and higher education with a fresh perspective and practical guidance for educators and institutions. It delves into the fundamental concepts of generative AI and its potential applications, providing educators with the tools to create more engaging and innovative learning environments. This book comprehensively examines the role of generative AI in higher education to inspire interdisciplinary collaboration and dialogue among researchers and educators. It offers novel pedagogical approaches that leverage generative AI to foster creativity and provides a roadmap for the future of education. This timely publication is essential reading for educators, students, scholars, and managers looking to understand and harness the transformative power of generative AI in higher education.
R 8,943.76

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data.• Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making.• Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context.• Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions.• Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.
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