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R 1,099.00
Art and Ethics of Generative AI
Generative AI technologies are reshaping the way we create, communicate, and compute, presenting both unprecedented opportunities and profound challenges. As these systems increasingly influence decisions that shape our lives, it becomes clear that performance metrics alone cannot define their success. A deeper understanding of the intersection between technical innovation and human values is essential to navigate this transformative era.The Art and Ethics of Generative AI: Fairness, Transparency, and Human Values provides a balanced exploration of generative AI, combining technical insights with ethical considerations. It explains generative model architectures and learning paradigms in an accessible way, while addressing critical issues such as algorithmic bias, explainability challenges, and emerging regulatory approaches. Practical frameworks for responsible AI development are offered, alongside multidisciplinary perspectives that bridge technical and humanistic viewpoints. Abstract concepts are brought to life through practical illustrations, demonstrating how ethical considerations play out in real-world AI applications.Designed for a wide audience, the book serves AI practitioners seeking actionable guidance for building responsible systems, researchers exploring nuanced ethical dimensions, educators and students looking for comprehensive learning materials, and policymakers needing governance insights. It is an essential resource for anyone engaged in the rapidly evolving AI ecosystem.
R 5,165.00
Generative Engine Optimization
Optimize your content for AI answer engines and protect your organic traffic As 77% of ChatGPT users now treat it like a search engine, traditional SEO alone no longer secures brand visibility. Generative Engine Optimization (GEO): The Definitive Guide to AI SEO, by Siege Media founder Ross Hudgens, is a practical guide to optimizing content for AI SEO and answer engines including ChatGPT, Google Gemini, Perplexity, and Claude so your brand appears positively in LLM-generated responses. Generative Engine Optimization (GEO) covers the practice of structuring content so it performs well inside LLM-powered systems that generate responses rather than retrieve links. Hudgens draws on experience driving organic growth for clients like Adidas, HubSpot, Instacart, and TripAdvisor to show how SEO practitioners and marketing leaders can modernize their search programs and drive measurable sales through AI SEO tools. Readers will also discover: Actionable strategies for increasing how often AI tools mention your brand positively in generated responsesTechniques for adapting existing SEO and content marketing workflows to account for LLM-driven search behaviorMethods to future-proof your organic growth program as traditional search engine traffic declines across industriesGuidance for marketing leaders on evaluating and implementing GEO practices across content, PR, and affiliate teamsReal-world approaches from an agency that has driven organic growth for blue-chip brands like Airbnb and HubSpot Ideal for SEO practitioners, marketing leaders at technology companies, CMOs, and content marketers, Generative Engine Optimization (GEO) provides the frameworks needed to modernize search programs, secure brand visibility inside AI answer engines, and stay ahead as consumer search behavior shifts toward large language models.
R 684.00
Time Series Analysis with Python Cookbook
Perform time series analysis and forecasting confidently with this Python code bank and reference manualKey FeaturesExplore forecasting and anomaly detection techniques using statistical, machine learning, and deep learning algorithmsLearn different techniques for evaluating, diagnosing, and optimizing your modelsWork with a variety of complex data with trends, multiple seasonal patterns, and irregularitiesBook DescriptionTime series data is everywhere, available at a high frequency and volume. It is complex and can contain noise, irregularities, and multiple patterns, making it crucial to be well-versed with the techniques covered in this book for data preparation, analysis, and forecasting. This book covers practical techniques for working with time series data, starting with ingesting time series data from various sources and formats, whether in private cloud storage, relational databases, non-relational databases, or specialized time series databases such as InfluxDB. Next, you'll learn strategies for handling missing data, dealing with time zones and custom business days, and detecting anomalies using intuitive statistical methods, followed by more advanced unsupervised ML models. The book will also explore forecasting using classical statistical models such as Holt-Winters, SARIMA, and VAR. The recipes will present practical techniques for handling non-stationary data, using power transforms, ACF and PACF plots, and decomposing time series data with multiple seasonal patterns. Later, you'll work with ML and DL models using TensorFlow and PyTorch. Finally, you'll learn how to evaluate, compare, optimize models, and more using the recipes covered in the book.What you will learnUnderstand what makes time series data different from other dataApply various imputation and interpolation strategies for missing dataImplement different models for univariate and multivariate time seriesUse different deep learning libraries such as TensorFlow, Keras, and PyTorchPlot interactive time series visualizations using hvPlotExplore state-space models and the unobserved components model (UCM)Detect anomalies using statistical and machine learning methodsForecast complex time series with multiple seasonal patternsWho this book is forThis book is for data analysts, business analysts, data scientists, data engineers, or Python developers who want practical Python recipes for time series analysis and forecasting techniques. Fundamental knowledge of Python programming is required. Although having a basic math and statistics background will be beneficial, it is not necessary. Prior experience working with time series data to solve business problems will also help you to better utilize and apply the different recipes in this book.
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R 367.00
Empowering the Public Sector with Generative AI
This is your guide book to Generative AI (GenAI) and its application in addressing real-world challenges within the public sector. The book addresses a range of topics from GenAI concepts and strategy to public sector use cases, architecture patterns, and implementation best practices. With a general background in technology and the public sector, you will be able to understand the concepts in this book.The book will help you develop a deeper understanding of GenAI and learn how GenAI differs from traditional AI. You will explore best practices such as prompt engineering, and fine-tuning, and architectural patterns such as Retrieval Augmented Generation (RAG). And you will discover specific nuances, considerations, and strategies for implementation in a public sector organization. You will understand how to apply these concepts in a public sector setting and address industry-specific challenges and problems by studying a variety of use cases included in the book in the areas of content generation, chatbots, summarization, and program management. What You Will LearnGenAI concepts and how GenAI differs from traditional AI/ML Prompt engineering, fine-tuning, RAG, and customizing foundation modelsStrategy, methodologies, and frameworks for the public sectorPublic sector use cases in the areas of content generation, summarization, and chatbots, plus program management, analytics, business intelligence, and reportingArchitecture and design patterns Implementation, operations, and maintenance of GenAI applications Who This Book Is ForTechnology and business leaders in the public sector who are new to AI/ML and are keen on exploring and harnessing the potential of Generative AI in their respective organizations.
R 1,140.00
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R 519.00
Distributed Machine Learning with Python
Build and deploy an efficient data processing pipeline for machine learning model training in an elastic, in-parallel model training or multi-tenant cluster and cloudKey FeaturesAccelerate model training and interference with order-of-magnitude time reductionLearn state-of-the-art parallel schemes for both model training and servingA detailed study of bottlenecks at distributed model training and serving stagesBook DescriptionReducing time cost in machine learning leads to a shorter waiting time for model training and a faster model updating cycle. Distributed machine learning enables machine learning practitioners to shorten model training and inference time by orders of magnitude. With the help of this practical guide, you'll be able to put your Python development knowledge to work to get up and running with the implementation of distributed machine learning, including multi-node machine learning systems, in no time. You'll begin by exploring how distributed systems work in the machine learning area and how distributed machine learning is applied to state-of-the-art deep learning models. As you advance, you'll see how to use distributed systems to enhance machine learning model training and serving speed. You'll also get to grips with applying data parallel and model parallel approaches before optimizing the in-parallel model training and serving pipeline in local clusters or cloud environments. By the end of this book, you'll have gained the knowledge and skills needed to build and deploy an efficient data processing pipeline for machine learning model training and inference in a distributed manner.What you will learnDeploy distributed model training and serving pipelinesGet to grips with the advanced features in TensorFlow and PyTorchMitigate system bottlenecks during in-parallel model training and servingDiscover the latest techniques on top of classical parallelism paradigmExplore advanced features in Megatron-LM and Mesh-TensorFlowUse state-of-the-art hardware such as NVLink, NVSwitch, and GPUsWho this book is forThis book is for data scientists, machine learning engineers, and ML practitioners in both academia and industry. A fundamental understanding of machine learning concepts and working knowledge of Python programming is assumed. Prior experience implementing ML/DL models with TensorFlow or PyTorch will be beneficial. You'll find this book useful if you are interested in using distributed systems to boost machine learning model training and serving speed.
R 1,433.00
R 519.00
Generative AI
The cybersecurity landscape is changing, for sure. For example, one of the oldest threat variants is that of Phishing. It evolved in the early 1990s, but even today it is still being used as a primary threat variant and has now become much more sophisticated, covert, and stealthy in nature. For example, it can be used to launch ransomware, social engineering, and extortion attacks.The advent of Generative AI is making this much worse. For example, a cyberattacker can now use something like ChatGPT to craft the content for Phishing emails that are so convincing that it is almost impossible to tell the difference between what is real and what is fake. This is also clearly evident in the use of deepfakes, where fake images of real people are replicated to create videos to lure unsuspecting victims to a fake website.But, Generative AI can also be used for the good also, to combat Phishing Attacks. This is the topic of this book. In this, we cover the following:A review of PhishingA review of AI, Neural Networks, and Machine LearningA review of Natural Language Processing, Generative AI, and the Digital PersonA proposed solution as to how Generative AI can combat Phishing Attacks, as they relate to Privileged Access accounts
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R 519.00
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R 550.00
Hands-On Unsupervised Learning with Python
Discover the skill-sets required to implement various approaches to Machine Learning with PythonKey FeaturesExplore unsupervised learning with clustering, autoencoders, restricted Boltzmann machines, and moreBuild your own neural network models using modern Python librariesPractical examples show you how to implement different machine learning and deep learning techniquesBook DescriptionUnsupervised learning is about making use of raw, untagged data and applying learning algorithms to it to help a machine predict its outcome. With this book, you will explore the concept of unsupervised learning to cluster large sets of data and analyze them repeatedly until the desired outcome is found using Python.This book starts with the key differences between supervised, unsupervised, and semi-supervised learning. You will be introduced to the best-used libraries and frameworks from the Python ecosystem and address unsupervised learning in both the machine learning and deep learning domains. You will explore various algorithms, techniques that are used to implement unsupervised learning in real-world use cases. You will learn a variety of unsupervised learning approaches, including randomized optimization, clustering, feature selection and transformation, and information theory. You will get hands-on experience with how neural networks can be employed in unsupervised scenarios. You will also explore the steps involved in building and training a GAN in order to process images.By the end of this book, you will have learned the art of unsupervised learning for different real-world challenges.What you will learnUse cluster algorithms to identify and optimize natural groups of dataExplore advanced non-linear and hierarchical clustering in actionSoft label assignments for fuzzy c-means and Gaussian mixture modelsDetect anomalies through density estimationPerform principal component analysis using neural network modelsCreate unsupervised models using GANsWho this book is forThis book is intended for statisticians, data scientists, machine learning developers, and deep learning practitioners who want to build smart applications by implementing key building block unsupervised learning, and master all the new techniques and algorithms offered in machine learning and deep learning using real-world examples. Some prior knowledge of machine learning concepts and statistics is desirable.
R 1,791.00
R 540.51
R 580.00
Mastering OpenCV 4 with Python
Create advanced applications with Python and OpenCV, exploring the potential of facial recognition, machine learning, deep learning, web computing and augmented reality.Key FeaturesDevelop your computer vision skills by mastering algorithms in Open Source Computer Vision 4 (OpenCV 4) and PythonApply machine learning and deep learning techniques with TensorFlow and KerasDiscover the modern design patterns you should avoid when developing efficient computer vision applicationsBook DescriptionOpenCV is considered to be one of the best open source computer vision and machine learning software libraries. It helps developers build complete projects in relation to image processing, motion detection, or image segmentation, among many others. OpenCV for Python enables you to run computer vision algorithms smoothly in real time, combining the best of the OpenCV C++ API and the Python language.In this book, you'll get started by setting up OpenCV and delving into the key concepts of computer vision. You'll then proceed to study more advanced concepts and discover the full potential of OpenCV. The book will also introduce you to the creation of advanced applications using Python and OpenCV, enabling you to develop applications that include facial recognition, target tracking, or augmented reality. Next, you'll learn machine learning techniques and concepts, understand how to apply them in real-world examples, and also explore their benefits, including real-time data production and faster data processing. You'll also discover how to translate the functionality provided by OpenCV into optimized application code projects using Python bindings. Toward the concluding chapters, you'll explore the application of artificial intelligence and deep learning techniques using the popular Python libraries TensorFlow, and Keras.By the end of this book, you'll be able to develop advanced computer vision applications to meet your customers' demands.What you will learnHandle files and images, and explore various image processing techniquesExplore image transformations, including translation, resizing, and croppingGain insights into building histogramsBrush up on contour detection, filtering, and drawingWork with Augmented Reality to build marker-based and markerless applicationsWork with the main machine learning algorithms in OpenCVExplore the deep learning Python libraries and OpenCV deep learning capabilitiesCreate computer vision and deep learning web applicationsWho this book is forThis book is designed for computer vision developers, engineers, and researchers who want to develop modern computer vision applications. Basic experience of OpenCV and Python programming is a must.
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Generative AI in Software Development
Generative AI in Software Development: Practical Ways AI is Building the Future of Code explores how large language models and generative tools are fundamentally changing the way software is created, tested, and maintained. This isn’t a theoretical or academic deep dive it’s a practical, grounded guide for developers, product teams, and tech leaders who want to understand how generative AI can be embedded into real-world software workflows. From writing and debugging code to generating UI components, managing APIs, and automating deployment tasks, this book shows how AI is becoming a true co-developer. What sets this book apart is its balance: it's not just for hardcore engineers, nor is it a high-level overview filled with buzzwords. Instead, it sits at the intersection technical enough to be useful, but accessible enough for product managers and decision-makers. The industry is at an inflection point where AI-assisted development is no longer optional; it's becoming essential. This book fills the gap for those who want to move beyond the hype and see exactly how generative AI can speed up development, improve code quality, and change the economics of software delivery.
R 2,308.00
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R 4,070.00
Generative AI for Leaders Playbook
Lead the AI revolution with confidence. Learn how to craft strategy, build AI teams, and drive innovation responsibly with this practical leadership playbook for the Generative AI era.Free with your book: DRM-free PDF version + access to Packt's next-gen Reader*Key FeaturesBuild AI fluency and lead digital transformation with confidenceDesign enterprise-wide AI strategy, teams, and governance modelsUnlock growth with responsible and scalable Generative AI adoptionBook DescriptionGenerative AI has shifted from a technical breakthrough to a leadership imperative. This essential guide helps executives, directors, and tech leads navigate the transformation, bridging AI’s technical realities with enterprise applications and providing the frameworks and vocabulary needed to make informed decisions.Written for strategic leaders and decision-makers, this practical playbook demystifies key concepts, including generative AI, large language models (LLMs), and emerging agentic AI systems. It shows you how to develop AI strategies aligned with business goals, build AI-first organizations, and establish governance frameworks for responsible, compliant adoption. Real-world examples show how leading companies use AI to drive innovation, efficiency, and growth.Beyond strategy, you’ll learn how to build and scale AI teams, evaluate technology vendors, and integrate AI across business functions. You’ll also explore global policy trends, ethical implications, and the governance frameworks emerging across jurisdictions.This playbook provides a roadmap for turning AI disruption into sustainable competitive advantage, equipping executives with the strategic understanding and practical guidance needed to lead, implement, and scale AI responsibly.*Email sign-up and proof of purchase requiredWhat you will learnUnderstand generative and agentic AI capabilities and business valueBuild organizational AI literacy and cultural readinessCraft an enterprise AI strategy aligned with business goalsDesign and scale high-performing AI teams and structuresEvaluate AI platforms and vendors for transparency and reliabilityEmbed responsible AI governance and compliance frameworksWho this book is forThis book is for AI professionals, AI business leaders, founders, and senior managers who need to navigate the strategic, operational, and ethical challenges of AI adoption. It’s also invaluable for consultants, policy leaders, and transformation specialists advising enterprises on AI readiness. No coding knowledge is required—only a vision to lead AI-powered change across industries.
R 1,628.00
Creative Prototyping with Generative AI
Reimagine different generative AI as useful creative prototyping tools that can be used to augment your own creative process and projects. Gain a deeper understanding of how generative AI can elevate your creative future. You will acquire a comprehensive understanding of how AI works, uncover tools that can enhance your AI interactions, learn how to extract maximum potential from AI-produced content, and experiment with methods for assessing, refining, and boosting the content to transform your creative projects. You'll also explore how creative professionals from varied disciplines are employing generative AI in their workflows to produce distinctive contributions to the world. Each chapter provides examples of how designers and other creative individuals can utilize these technological wonders, adopting various prototyping techniques to fast-track and optimize design processes and workflows. Creators from all disciplines can tap into the vast capabilities and benefits of generative AI, enabling them to rapidly experiment and prototype their ideas.You Will Learn:Understand how generative AI can support your own creative processLearn tools to get the most out of text-text, text-image, and text-video generative AIAugment your design practices using generative AIDraw inspiration from AI generated content to create unique creative workImprove and streamline creatives processes and workflowsWho This Book Is ForDigital media professionals who want to access off-the shelf creative tools to improve and accelerate their creativity and workflow.Designers and engineers who are looking at novel ways to improve their prototyping and testing processes.Students who want to use AI to rapidly generate ideas to support them in prototyping assignments.Instructors interested in pointing their students to a variety of accessible AI resources to manage their own creativity.
R 1,140.00
Generative AI in Software Development
Generative AI in Software Development: Practical Ways AI is Building the Future of Code explores how large language models and generative tools are fundamentally changing the way software is created, tested, and maintained. This isn’t a theoretical or academic deep dive it’s a practical, grounded guide for developers, product teams, and tech leaders who want to understand how generative AI can be embedded into real-world software workflows. From writing and debugging code to generating UI components, managing APIs, and automating deployment tasks, this book shows how AI is becoming a true co-developer. What sets this book apart is its balance: it's not just for hardcore engineers, nor is it a high-level overview filled with buzzwords. Instead, it sits at the intersection technical enough to be useful, but accessible enough for product managers and decision-makers. The industry is at an inflection point where AI-assisted development is no longer optional; it's becoming essential. This book fills the gap for those who want to move beyond the hype and see exactly how generative AI can speed up development, improve code quality, and change the economics of software delivery.
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R 397.00
Generative AI for Personalized Learning
The rapid evolution of generative AI (GenAI) is reshaping education, making personalized learning more adaptive, accessible, and effective than ever before. This book explores the profound ways in which GenAI-driven tools—such as GPT-4, transformers, and GANs—are transforming traditional teaching and learning paradigms. From real-time curriculum adaptation to AI-powered tutors, GenAI is not just enhancing education—it is redefining it.Through in-depth analysis and real-world case studies from Finland, Singapore, Japan, and the United States, this book examines how AI-driven learning environments foster student engagement and improve outcomes. It highlights the shift from one-size-fits-all education to truly individualized learning paths, where AI dynamically adjusts content, pacing, and feedback to each learner’s needs. Teachers, rather than being replaced, are empowered with intelligent tools that enhance their instructional strategies.The rise of AI in education also brings critical challenges. This book does not shy away from discussing ethical concerns, data privacy issues, and the risks of bias in AI-driven education. It provides a balanced perspective, offering strategies to ensure that GenAI serves all students equitably, promoting fairness and inclusivity in the classroom. Whether you are an educator, researcher, policymaker, or technology leader, Generative AI for Personalized Learning offers valuable insights into the future of education. It presents a forward-thinking vision—ne where AI and human expertise work in harmony to create a more responsive, scalable, and learner-centric educational experience.The future of learning is not coming—t is already here. This book is your essential guide to understanding and navigating this transformation.
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Generative AI in Higher Education
Chan and Colloton’s book is one of the first to provide a comprehensive examination of the use and impact of ChatGPT and Generative AI (GenAI) in higher education.Since November 2022, every conversation in higher education has involved ChatGPT and its impact on all aspects of teaching and learning. The book explores the necessity of AI literacy tailored to professional contexts, assess the strengths and weaknesses of incorporating ChatGPT in curriculum design, and delve into the transformation of assessment methods in the GenAI era. The authors introduce the Six Assessment Redesign Pivotal Strategies (SARPS) and an AI Assessment Integration Framework, encouraging a learner-centric assessment model. The necessity for well-crafted AI educational policies is explored, as well as a blueprint for policy formulation in academic institutions. Technical enthusiasts are catered to with a deep dive into the mechanics behind GenAI, from the history of neural networks to the latest advances and applications of GenAI technologies.With an eye on the future of AI in education, this book will appeal to educators, students and scholars interested in the wider societal implications and the transformative role of GenAI in pedagogy and research.
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