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Marketing für Dummies
Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Die Marketing-Expertin Jeanette McMurtry vermittelt Ihnen in diesem Buch alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen, wie Sie SEO oder die Customer Journey für sich nutzen und auf allen Kanälen "funken". Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Social Media Marketing beachten sollten, wie Sie mit Content punkten,Ihr Produkt oder Ihre Dienstleistungen mthilfe von Podcasts und Videos vermarkten und Ihren Erfolg messbar machen.
R 683.00
Learning English as a Foreign Language For Dummies
Do you know a bit of English, and want to improve without a teacher? Whether you're a student, a traveller, or you just want to learn basic English, this plain-speaking guide will help you pick up the essentials so you'll be understanding and speaking English in no time. Improve your grammar, speech, vocabulary and pronunciation at your own pace, and prepare yourself to get around in any English-speaking country comfortably - and without embarrassment! Learning English as a Foreign Language For Dummies includes: Part I: Getting StartedChapter 1: You Already Know a Little EnglishChapter 2: Basic English GrammarChapter 3: Greetings and Introductions Part II: English in ActionChapter 4: Shopping and NumbersChapter 5: Eating OutChapter 6: Out on the TownChapter 7: Hobbies and Free TimeChapter 8: Talking on the PhoneChapter 9: At the Office and Around the HouseChapter 10: Written English - Newspapers and Signs Part III: English on the GoChapter 11: MoneyChapter 12: Checking into a HotelChapter 13: Asking Directions and Getting AroundChapter 14: Handling Emergencies Part IV: The Part of TensChapter 15: Ten Ways to Speak English QuicklyChapter 16: Ten Favourite English ExpressionsChapter 17: Ten Holidays to RememberChapter 18: Ten Phrases That Make You Sound Fluent in English Part V: AppendicesAppendix A: Phrasal verbs explainedAppendix B: Common Verbs [Agree, Can / be able, Come, Do, Go, Have, Make , Need, Put, Think] English Irregular VerbsAppendix C: About the Downloadable Content
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Erfolgreiche Websites für Dummies
Dieses Buch führt Sie durch die verschiedenen Schritte, die für eine erfolgreiche Website notwendig sind, angefangen bei den Zielen und der Definition der Strategie über die Visualisierung der ersten Ideen und Konzepte bis hin zur Umsetzung und dem erfolgreichen Launch. Es hilft Ihnen dabei, die wesentlichen Begriffe kennenzulernen und einzuordnen und die Umsetzung selbst oder mit Hilfe einer Agentur zu meistern. Das Buch thematisiert darüber hinaus, woran Sie sonst noch denken müssen: Datenschutz, Suchmaschinenoptimierung oder die kontinuierliche Erfolgsmessung nach dem Livegang.
R 569.00
Go programmieren für Dummies
Go ist eine der neueren Programmiersprachen, die Softwareentwickler in ihrer Werkzeugkiste haben sollten. Die Sprache wurde mit dem Ziel entwickelt, besonders gut lesbar, benutzerfreundlich und effizient zu sein, und ist eine gute Wahl für Entwickler, die Anwendungen für die Cloud erstellen. Dieses Buch zeigt Ihnen die ersten Schritte in Go. Steigen Sie ein und beginnen Sie mit dem Schreiben von Code, der Daten aus der Cloud holt und sie in die Hände der Benutzer legt.
R 741.00
R 305.00
Small Business Marketing Kit For Dummies
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing toolCommunicating with customersFinancing a marketing campaignThe companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
R 684.00
Modern Etiquette For Dummies
Improve your manners, navigate uncomfortable social situations, and show greater kindness to others Our world is constantly changing, but something that always remains true? Manners matter. Etiquette is about more than just knowing which fork to use at a fancy dinner or how to write a thank-you note. Modern Etiquette For Dummies shows you how to navigate tricky interpersonal scenarios and tough workplace dilemmas with ease. With the help of Dummies, you'll toss aside stuffy old notions of etiquette and discover how to conduct yourself in various environments. This book is full of helpful tips on tackling today's unique challenges, including how to use the right pronouns, how to behave on social media, how to maintain professionalism in hybrid work settings (like when is it okay to turn off your camera during a Zoom meeting?), and how to put your phone down so you can focus on what matters. Learn important social expectations in informal, formal, and workplace settingsDiscover how to navigate pronouns when unsure of someone's gender identityGet up to date on the etiquette surrounding remote work, video calls, and moreImprove your reputation and communicate better with friends and family This Dummies reference is great for anyone who wants improved manners. Entering the business world? Traveling overseas? Hosting a dinner party? This is the book you need.
R 570.00
IT Architecture For Dummies
A solid introduction to the practices, plans, and skills required for developing a smart system architecture Information architecture combines IT skills with business skills in order to align the IT structure of an organization with the mission, goals, and objectives of its business. This friendly introduction to IT architecture walks you through the myriad issues and complex decisions that many organizations face when setting up IT systems to work in sync with business procedures. Veteran IT professional and author Kirk Hausman explains the business value behind IT architecture and provides you with an action plan for implementing IT architecture procedures in an organization. You'll explore the many challenges that organizations face as they attempt to use technology to enhance their business's productivity so that you can gain a solid understanding of the elements that are required to plan and create an architecture that meets specific business goals. Defines IT architecture as a blend of IT skills and business skills that focuses on business optimization, business architecture, performance management, and organizational structureUncovers and examines every topic within IT architecture including network, system, data, services, application, and moreAddresses the challenges that organizations face when attempting to use information technology to enable profitability and business continuity While companies look to technology more than ever to enhance productivity, you should look to IT Architecture For Dummies for guidance in this field.
R 844.00
Mandolin Exercises For Dummies
Practice makes perfect with this hands-on resource for mandolin players of all skill levels If you're looking for an accessible practice-based book to improve your playing, you've come to the right place. Mandolin Exercises For Dummies focuses on the skills that players often find challenging and provides tips, tricks and plenty of cool exercises that will have you picking with the best of them—or at least much better than before! Mandolin Exercises For Dummies is packed with instruction—from hundreds of exercises to drills and practice pieces. And it gets better. You'll also have online access to downloadable audio files for each exercise, making this practice-based package a complete mandolin companion. Puts an overview of the fundamentals in perspective, helps you to use exercises to limber up, and much moreDives into the major and minor arpeggios with triad patterns, then moves on to major 7th and minor 7th patternsDetails the major scales, then moves on to mastering the minor scales with practice exercisesContains tips to help you practice better, including using a metronome, playing with recordings, and more Master the basics and sharpen your mandolin-playing skills with this reliable resource.
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R 214.00
Twenty Essential Dry Floating and Sinking Flies for the Angler-s Fly Box
Twenty essential Flies and Instructions on how to Tie them. Anglers--Fly Fishers--of all levels from beginner to expert will appreciate the patterns presented in this book. Learn how to Tie twenty essential mimics which are easy to fish and are known to be very profitable at catching fish. These Fly Patterns present well in still water ponds, brooks, streams, rivers and even the salt flats at the beach.
R 610.00
Recht für Dummies
Mit Recht und Gesetzen befasst sich niemand gerne, aber manchmal muss es sein. Im Privat- und Berufsleben sind viele wichtige Punkte durch Gesetze geregelt und nur wer sein Recht kennt, kann sicher sein, dass er es auch bekommt. Die Juristinnen Laura Schnall und Verena Böttner erklären Ihnen, was Sie zu Miet- und Arbeitsrecht wissen müssen, wo die Tücken im Verkehrsrecht liegen, wie Sie mit Behörden verkehren sollten und was bei Einkäufen und im Internet zu beachten ist. Außerdem erfahren Sie, wie Sie den richtigen Anwalt finden, welche Kosten bei einem Rechtsstreit anfallen und wie unser Rechtssystem funktioniert. So wissen Sie sicher, was Ihr Recht ist.
R 513.00
Nonprofit Management All-in-One For Dummies
Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit Nonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as part of a multi-million dollar organization or a volunteer running your local little league, you’ll need special know-how to navigate the accounting practices and funding needs of a not-for-profit. Nonprofit Management All-in-One For Dummies is your guide for know-how on making a nonprofit organization operate properly. This beginner-friendly reference helps replace your shelf of nonprofit how-to books with a single reference to answer your questions on how to manage a mission-focused organization, build budgets, and raise funds while staying within the confines of the laws governing nonprofits. You'll also find advice on valuable skills like marketing that benefit your organization. Learn how to run a nonprofit organizationFind funding for your organization and stay tax compliantGet a grasp on nonprofit accounting principlesMarket your organization and fulfill your missionThis 5-books-in-1 Dummies guide is excellent for volunteers who step up to run a nonprofit that’s near and dear to their hearts or would-be professional non-profit managers who need advice on how to manage and grow an organization.
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X-Kit Essensiele Gids: Afrikaans for English Speakers: Grade 8 -12: CAPS aligned
The X-kit Afrikaans for English Speakers is the ideal reference guide for beginner or near-beginner learners of Afrikaans. This essential companion contains everything English speakers need to know about Afrikaans words, spelling, pronunciation, speaking, vocabulary, writing, phonetics, sentences and paragraphs to achieve excellent results in Afrikaans.
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Reise-Sprachführer Spanisch für Dummies
Mit dem "Reise-Sprachführer Spanisch für Dummies" sind Sie für kurze Gespräche auf Spanisch gerüstet: Ob Sie in Madrid ein Hotelzimmer reservieren, in Barcelona in einer Bar Tapas bestellen oder in Granada einen Wagen mieten. Hier finden Sie die passenden Sätze für die jeweilige Situation. Ganz nebenbei erfahren Sie das Wichtigste über die spanische Grammatik und bekommen viele Tipps für die richtige Aussprache.
R 274.00
Arabic Verbs & Essentials of Grammar, Third Edition
The all-in-one guide to mastery of Arabic grammarArabic Verbs & Essentials of Grammar provides an excellent introduction to the basics of Arabic if you are a beginner or a quick, thorough reference is you already have experience in the language. It offers a solid foundation of major verbal and grammatical concepts of the language, providing clear explanations of concepts and how they are similar, or very different, in Arabic and English.Each unit is devoted to one topic, so you can find what you need and get focused instruction immediately. Concise yet thorough, the explanations are supported by numerous examples to help you master the different concepts. And for those tricky verbs, Arabic Verbs & Essentials of Grammar includes a Verb Index of the most common verbs, cross-referenced with the abundant verb tables appearing throughout the book.This book will give you all this:● Concise explanations of verbs, adjectives, pronouns, prepositions, conjunctions, and other grammar essentials● Examples that reflect contemporary usage and real-life situations● A high-frequency index to 400 Arabic verbs, cross-referenced to relevant sections in the bookNew to this edition, twelve Authors’ Tutorials that will help your understanding of the system of Arabic verb roots. These recordings are available as streaming audio through the McGraw-Hill Education Language Lab app.
R 703.54
Diversity, Equity & Inclusion For Dummies
Strengthen your company culture through inclusive and equitable policies and practices The global workforce and marketplace will continue to undergo dramatic demographic shifts—redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture. In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company's long term success. You'll learn: The fundamentals of DEI and how it drives business performance and impactHow to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequitiesTactics and strategies for having necessary but difficult conversations, and how to make them impactfulSkills and competencies that every leader needs in order to effectively lead the new generation of workersHow to operationalize DEI across your organization, measure its impact, and sustain it long term Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.
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Businessplan für Dummies
Sie möchten sich selbstständig machen, einen Kredit für Ihre Firma aufnehmen oder die Strategie Ihres Unternehmens planen? Für all das benötigen Sie einen Businessplan. Er ist die Grundlage für Ihr Unternehmen und entscheidet über dessen Erfolg oder Misserfolg. Dieses Buch hilft Ihnen, sich im Dschungel der Marktmöglichkeiten, Konkurrenzanalysen und Verkaufsprognosen zurechtzufinden. Das Ergebnis: eine erfolgreiche Strategie und ein professioneller Businessplan, der Ihre potenziellen Geldgeber überzeugen wird!
R 683.00
Übungsbuch Spanische Grammatik für Dummies
Locker und leicht verständlich erklärt Jimena Ruiz auch die kompliziertesten Regeln der spanischen Grammatik. Um sie zu behalten, hilft allerdings nur üben, üben, üben. Dazu gibt Ihnen dieses Buch mit Hunderten Übungen und deren Lösungen Gelegenheit. So gehen Ihnen die Regeln der spanischen Grammatik in Fleisch und Blut über. Aber damit nicht genug: Sie finden hier auch wichtige Redewendungen und Tipps, wie Sie Sprachfallen aus dem Weg gehen.
R 569.00
SSAT and ISEE For Dummies
Your ticket to the private school of your choice The Secondary School Aptitude Test (SSAT) and Independent School Entrance Examination (ISEE) are the two most common standardized aptitude tests used in American private secondary schools. If you're a parent or student looking to apply for admissions at a private, military, or boarding school, SSAT & ISEE For Dummies is your family's ticket to success. Here, you'll get all the prep needed to score higher on the SSAT and ISEE exams, the most up-to-date information on the tests, hundreds of practice questions, thorough test-specific math and verbal workouts, six full-length practice tests (all with detailed answer explanations), and solid test-taking advice. Correctly answer difficult analogy and synonym questions without knowing what all the words meanAce the math section by eliminating answers that are planted to fool test takersApply the proven For Dummies step-by-step approach to combat the essay portionAnalyze difficult passages using tips and tricks in the reading comprehension sectionLearn the most common vocabulary words tested on the SSAT and ISEE with an entire chapter devoted to vocabulary termsState-by-state "Private Schools at-a-Glance" chart with data on more than 1,000 private secondary schools SSAT & ISEE For Dummies provides students with the resources they need for test day preparation and gives parents sound, expert advice on selecting, applying, and paying for private school.
R 456.00
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