Search results for "Parton"
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Share of Culture
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of brands have stopped trying to buy attention; instead, they earn it. They don’t interrupt culture—they become part of it. The most successful brands today aren’t necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn’t worth what it once was, and progressive marketers know that and have adopted different strategies. The brands that dominate aren’t just seen—they’re discussed. This isn’t just changing how brands communicate—it’s transforming the very nature of how they’re built and what plants them into the public consciousness. Tesla built a billion-dollar business without a dollar of traditional advertising. Glossier transformed beauty by engaging communities rather than preaching to them. K-Pop band BTS generated billions of dollars in sales by using social media to build an army of fans. What unites these successes is a shift from competing for share of market to competing for share of culture. Share of Culture reveals the principles behind their success: How they connect with their audience and get them talking. Drawing on marketing science and real-world case studies, renowned brand strategist Paul Parton outlines a practical model for building brands in the new attention economy where a surplus of goods is mirrored by a deficit of attention, and where conversation is currency.
R 545.00
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Partonic Structure of the Photon
The knowledge of the interactions of photons with hadrons has considerably improved with the study of high-energy lepton-proton collisions at HERA. The results on the partonic interactions of photons are summarized in comparison with photon-nucleon, two-photon, and proton-antiproton experiments.
R 1,528.59
R 389.84
Dolly Parton, Songteller
Dolly Parton, Songteller: My Life in Lyrics is a landmark celebration of the remarkable life and career of a country music and pop culture legend.As told by Dolly Parton in her own inimitable words, explore the songs that have defined her journey. Illustrated throughout with previously unpublished images from Dolly Parton's personal and business archives.Mining over 60 years of songwriting, Dolly Parton highlights 150 of her songs and brings readers behind the lyrics. - Packed with never-before-seen photographs and classic memorabilia - Explores personal stories, candid insights, and myriad memories behind the songsDolly Parton, Songteller: My Life in Lyrics reveals the stories and memories that have made Dolly a beloved icon across generations, genders, and social and international boundaries.Containing rare photos and memorabilia from Parton's archives, this book is a show-stopping must-have for every Dolly Parton fan. - Learn the history behind classic Parton songs like "Jolene," "9 to 5," "I Will Always Love You," and more. - The perfect gift for Dolly Parton fans (everyone loves Dolly!) as well as lovers of music history and countryAdd it to the shelf with books like Coat of Many Colors by Dolly Parton, The Beatles Anthology by The Beatles, and Born to Run by Bruce Springsteen.
R 1,484.00
R 414.98
Multiple Parton Interactions At The Lhc
Many high-energy collider experiments (including the current Large Hadron Collider at CERN) involve the collision of hadrons. Hadrons are composite particles consisting of partons (quarks and gluons), and this means that in any hadron-hadron collision there will typically be multiple collisions of the constituents — i.e. multiple parton interactions (MPI). Understanding the nature of the MPI is important in terms of searching for new physics in the products of the scatters, and also in its own right to gain a greater understanding of hadron structure. This book aims at providing a pedagogical introduction and a comprehensive review of different research lines linked by an involvement of MPI phenomena. It is written by pioneers as well as young leading scientists, and reviews both experimental findings and theoretical developments, discussing also the remaining open issues.
R 6,265.00
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R 417.77
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R 415.40
Parton Densities in Quantum Chromodynamics
The purpose of this book is to give a systematic pedagogical exposition of the quantitative analysis of Wilson lines and gauge-invariant correlation functions in quantum chromodynamics. Using techniques from the previous volume (Wilson Lines in Quantum Field Theory, 2014), an ab initio methodology is developed and practical tools for its implementation are presented. Emphasis is put on the implications of gauge invariance and path-dependence properties of transverse-momentum dependent parton density functions. The latter are associated with the QCD factorization approach to semi-inclusive hadronic processes, studied at currently operating and planned experimental facilities. Contents:IntroductionParticle Number Operators in Quantum Mechanics and in Quantum Field TheoryGeometry of Quantum Field TheoriesBasics of Wilson Lines in QCDGauge-Invariant Parton DensitiesSimplifying Wilson Line CalculationsBrief Literature GuideConventions and Reference FormulaeIntegrationsBibliographyIndex
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R 367.00
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R 942.13
Study of Double Parton Scattering in Photon + 3 Jets Final State
This book mainly focuses on the study of photon + 3 jets final state in Proton-Proton Collisions at √s = 7TeV, searching for patterns of two (or more) distinct hard scatterings in the same collision, i.e the so-called Double Parton Scattering (DPS). A new method by using Monte Carlo generators was performed and provides higher order corrections to the description of the Single Parton Scattering (SPS) background. Further it is investigated whether additional contributions from DPS can improve the agreement between the measured data and the Monte Carlo predictions. The current theoretical uncertainties related to the SPS background are found to be larger than expectation. At the same time a rich set of DPS-sensitive measurements is reported for possible further interpretation.
R 3,253.11
Study of Double Parton Scattering in Photon + 3 Jets Final State
This book mainly focuses on the study of photon + 3 jets final state in Proton-Proton Collisions at √s = 7TeV, searching for patterns of two (or more) distinct hard scatterings in the same collision, i.e the so-called Double Parton Scattering (DPS). A new method by using Monte Carlo generators was performed and provides higher order corrections to the description of the Single Parton Scattering (SPS) background. Further it is investigated whether additional contributions from DPS can improve the agreement between the measured data and the Monte Carlo predictions. The current theoretical uncertainties related to the SPS background are found to be larger than expectation. At the same time a rich set of DPS-sensitive measurements is reported for possible further interpretation.
R 3,385.78
Study of Double Parton Scattering Using Four-Jet Scenarios
This thesis addresses in a very new and elegant way several measurements and the extraction of so-called double parton scattering. The new and elegant way lies in the combination of measurements and a very smart extraction of double parton scattering results, which is easy to apply and overcomes many of the technical difficulties of older methods. Many new phenomena in particle physics can be observed when particles are collided at the highest energies; one of the highlights in recent years was the discovery of the Higgs boson at the Large Hadron Collider at CERN. Understanding the production mechanism of the Higgs boson at the LHC requires detailed knowledge of the physics of proton-proton collisions. When the density of partons in the protons becomes large, there is a non-negligible probability that more than one parton participates in the interaction and the so-called double parton scattering becomes important. In some cases very particular final state signatures can be observed, which can be regarded as an indication of such double partonic scattering and where the different interactions can be separated. Such multiple partonic interactions play an important role when precise predictions from known processes are required.
R 4,014.47
R 2,745.00
R 777.42
R 457.00
R 205.00
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R 780.00
R 1,646.00
R 1,301.00
R 339.29
R 1,366.00
R 698.00
R 945.00
Study of Double Parton Scattering Using Four-Jet Scenarios
This thesis addresses in a very new and elegant way several measurements and the extraction of so-called double parton scattering. The new and elegant way lies in the combination of measurements and a very smart extraction of double parton scattering results, which is easy to apply and overcomes many of the technical difficulties of older methods. Many new phenomena in particle physics can be observed when particles are collided at the highest energies; one of the highlights in recent years was the discovery of the Higgs boson at the Large Hadron Collider at CERN. Understanding the production mechanism of the Higgs boson at the LHC requires detailed knowledge of the physics of proton-proton collisions. When the density of partons in the protons becomes large, there is a non-negligible probability that more than one parton participates in the interaction and the so-called double parton scattering becomes important. In some cases very particular final state signatures can be observed, which can be regarded as an indication of such double partonic scattering and where the different interactions can be separated. Such multiple partonic interactions play an important role when precise predictions from known processes are required.
R 3,672.80
