Search results for "Ruby Roy Dholakia"
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Technology and Consumption
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.
R 3,025.56
Technology and Consumption
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.
R 3,026.45
New infotainment Technologies in the Home
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.
R 9,378.36
Global E-Commerce and Online Marketing
Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition—and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.
R 2,931.00
Ruby
Succeeding in a professional career can be challenging for anyone – how much more so for a Sikh woman facing the restrictions and traditions imposed by her family and culture and also the unjust limitations caused by racism at work. In her latest book, Satwant Rait narrates the inspiring life story of Ruby, a Sikh woman born in India who migrated to England.Ruby faced many challenges throughout her life, both cultural and institutional. She overcame these hurdles through her constant hard work, dedication, and perseverance along with maintaining her Sikh faith and family values. As a young girl, Ruby had to struggle to be allowed the opportunity to study at university, yet she achieved her goal and gained many qualifications as well as developing a successful career in libraries. She was rewarded with the post of a lecturer along with working in a full-time job as a school librarian)Under the Sikh tradition, a girl’s parents would choose her husband. Ruby accepted her parents’ decision and married Rajan. The couple then migrated to England, where Ruby had two children, resumed her library career and continued to study. In achieving her academic and career success, Ruby was a pioneering woman in her Sikh community. Ruby broke cultural barriers and proved that women can have satisfying careers as well as a family.Ruby had a change of vocation in her retirement during and after her husband’s illness and death, working in hospital chaplaincy. As in her library career, however, she found that racism existed in her new field which not only shocked her but also hurt her as this work became her passion. This led Ruby to research hospital chaplaincy provision and to publish her findings, advocating for greater access to pastoral care for Sikhs and other minority faiths. Ruby believed that to bring equality and equity, words are not enough and there is a need for firm commitment and meaningful actions.
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M-commerce
M-Commerce: Global Experiences and Perspectives focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific - and highlights several countries from each region. These countries are significant because of their large existing base of mobile telecom users, their future potential, their innovativeness in mobile telecom technology development, and their leadership in launching new mobile applications. ""M-Commerce: Global Experiences and Perspectives"" contains chapters from authors of many countries, and while each chapter examines a specific country indepth, all the chapters use a common integrative framework called the CLIP (communications, locatability, information provision, and payment processing) application-theoretical framework. These four core functions underlie various mobile telecommunications services offered world-wide. This conceptual framework facilitates a deeper understanding of the effective business strategies for m-commerce.
R 3,741.87
