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Benoit Mandelbrot: A Life In Many Dimensions
This is a collection of articles, many written by people who worked with Mandelbrot, memorializing the remarkable breadth and depth of his work in science and the arts. Contributors include mathematicians, physicists, biologists, economists, and engineers, as expected; and also artists, musicians, teachers, an historian, an architect, a filmmaker, and a comic. Some articles are quite technical, others entirely descriptive. All include stories about Benoit.Also included are chapters on fractals and music by Charles Wuorinen and by Harlan Brothers, on fractals and finance by Richard Hudson and by Christian Walter, on fractal invisibility cloaks by Nathan Cohen, and a personal reminiscence by Aliette Mandelbrot.While he is known most widely for his work in mathematics and in finance, Benoit influenced almost every field of modern intellectual activity. No other book captures the breadth of all of Benoit's accomplishments.
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Persuasive Messages
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and applicationOffers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messagesCovers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned actionTeaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politicsLecturer resources available at www.blackwellpublishing.com/benoit
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![Benoit XI [I. E. Onze]](http://exclusivebooks.co.za/cdn/shop/files/9781020382451.jpg?height=645&pad_color=fff&v=1715061150&width=315)
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