Malcolm Gladwell

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian — by Malcolm Gladwell, the bestselling author of The Bomber Mafia.   The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

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From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined. He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique. 'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian 'Malcolm Gladwell is a global phenomenon ... he has a genius for making everything he writes seem like an impossible adventure' Observer 'He is the best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' The Times

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'Mesmerizing' Time. An art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about thinking forever. 'Trust my snap judgement, buy this book: you'll be delighted' David Brooks, The New York Times 'Fiendishly clever' Evening Standard 'Provocative, fascinating, radical' Fergal Byrne, Financial Times

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'A feel-good extravaganza, nourishing both heart and mind ... What unites the stories are the twin ideas that an advantage can sometimes be a disadvantage and that a disadvantage can sometimes be an advantage. Yet there is something more powerful and more uplifting that links them' Kate Kellaway, Financial Times'I devoured in a single reading' Richard E. Grant'When you read it, you feel like you can topple giants' Jon Ronson'An energetic, counterintuitive exploration of why (and how) underdogs succeed' Lisa Appignanesi, Guardian, Books of the Year'Breathtaking' The New York Times'Truly intriguing and inspiring' Los Angeles Times

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THE INTERNATIONAL BESTSELLER'Compelling, haunting, tragic stories . . . resonate long after you put the book down' James McConnachie, Sunday Times Book of the Year The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives?Using stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences.

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THE NEW YORK TIMES BESTSELLER'A parable written for the age of technological disruption . . . brilliantly told' Sunday TimesThe international bestselling author returns with an exploration of one of the grandest obsessions of the twentieth century'The Bomber Mafia is a case study in how dreams go awry. When some shiny new idea drops from the heavens, it does not land softly in our laps. It lands hard, on the ground, and shatters.'In the years before the Second World War, in a sleepy air force base in central Alabama, a small group of renegade pilots put forth a radical idea. What if we made bombing so accurate that wars could be fought entirely from the air? What if we could make the brutal clashes between armies on the ground a thing of the past?This book tells the story of what happened when that dream was put to the test. The Bomber Mafia follows the stories of a reclusive Dutch genius and his homemade computer, Winston Churchill's forbidding best friend, a team of pyromaniacal chemists at Harvard, a brilliant pilot who sang vaudeville tunes to his crew, and the bomber commander, Curtis Emerson LeMay, who would order the bloodiest attack of the Second World War.In this tale of innovation and obsession, Gladwell asks: what happens when technology and best intentions collide in the heat of war? And what is the price of progress?

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In these breathtaking intellectual adventure stories, covering everything from criminology to ketchup, job interviews to dog training, Malcolm Gladwell looks under the surface of everyday life to show how the most ordinary subjects can illuminate the most extraordinary things about us and our world.'Masterpieces in the art of the essay' Steven Pinker, The New York Times'Beautiful ... brings together the writing that made Gladwell the extraordinary figure he is today ... one of the most imaginative non-fiction writers of his generation' Ian Sample, Guardian 'Chatty, perceptive, impish and amiable ... Comes exuberantly close to ... what goes on inside other people's heads' Philip Womack, Daily Telegraph 'Gladwell makes the world seem fresh and exciting again' Evening Standard

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