Rooted and Rising

Through compelling stories of iconic African leaders like Nelson Mandela, Wangari Maathai, and contemporary changemakers, Thebe Ikalafeng presents his groundbreaking '7-Ps' system (People, Pause, Purpose, Proof, Presentation, Presence, and Protection) that helpsreaders align their professional success with their cultural identity. Rather than asking Africans to assimilate or hide their heritage, Rooted and Rising boldly declares that authentic African identity is not just an asset—it's a competitive advantage. This is essential reading for anyone seeking to build a meaningful legacy while staying true to their roots in an increasingly connected but often homogenised world. The book serves as both cultural reclamation and career strategy, providing readers with a revolutionary framework for building authentic personal brands that honour ancestral wisdom while competing on the global stage.

Thebe Ikalafeng is an African branding authority. He is the founder of BLG, a multi-disciplinary advisory group and the founder of the seminal non-profit Brand Africa movement for a brand-led African agenda which is widely referenced as the definitive barometer of brands in Africa. He lives in Johannesburg.