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I loved this book, and will read it again soon. It is easy to read, and provides a lot of real examples that you can research on the internet. With limited budget and resources, I managed a successful project at work using the think slow and act fast method. I would recommend it to anyone interested in tackling any project, no matter how big or small.
Managed to receive this brand new books right before I went on holiday. Timing was perfect and the final chapter of this story is brilliant so far
Malcolm Gladwell always writes to inform and challenge how we form opinions and how easily we can be swayed to believe a persuasive marketing strategy. It's a worthwhile follow-up to his previous books, but I couldn't help thinking that he was stretching the research a little.
My 8-year old loved the book, and keeps telling me the story of each adventure Professor Fungus did in the book!
