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R 251.00
Inbound Marketing For Dummies
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing teamDevelop deeper relationships with your customersConvert inbound traffic into revenueCombine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
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MATLAB For Dummies
Go from total MATLAB newbie to plotting graphs and solving equations in a flash! MATLAB is one of the most powerful and commonly used tools in the STEM field. But did you know it doesn’t take an advanced degree or a ton of computer experience to learn it? MATLAB For Dummies is the roadmap you’ve been looking for to simplify and explain this feature-filled tool. This handy reference walks you through every step of the way as you learn the MATLAB language and environment inside-and-out. Starting with straightforward basics before moving on to more advanced material like Live Functions and Live Scripts, this easy-to-read guide shows you how to make your way around MATLAB with screenshots and newly updated procedures. It includes: A comprehensive introduction to installing MATLAB, using its interface, and creating and saving your first file Fully updated to include the 2020 and 2021 updates to MATLAB, with all-new screenshots and up-to-date procedures Enhanced debugging procedures and use of the Symbolic Math Toolbox Brand new instruction on working with Live Scripts and Live Functions, designing classes, creating apps, and building projects Intuitive walkthroughs for MATLAB’s advanced features, including importing and exporting data and publishing your work Perfect for STEM students and new professionals ready to master one of the most powerful tools in the fields of engineering, mathematics, and computing, MATLAB For Dummies is the simplest way to go from complete newbie to power user faster than you would have thought possible.
R 773.00
C++ für Dummies
Die Programmierung mit C++ muss nicht schwer sein. Mit diesem Buch werden Sie schon ab dem ersten Kapitel eigene Programme schreiben und die C++-Syntax von der Pike auf lernen, verstehen und anwenden. Arnold Willemer erklärt Ihnen, wie Sie Code zu Modulen zusammenfassen, die Sie immer wieder verwenden können, und schon bald werden Sie wissen, wie man Variablen deklariert und mathematische Operationen ausführt. So ist dies das richtige Buch für Ihren Einstieg in C++.
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R 214.00
Adobe Photoshop CC For Dummies
Get picture perfect with Photoshop CC Photoshop is a stunning program that puts the power of a professional photography studio into your hands, but it can also be a jungle to navigate—with a dense proliferation of menus, panels, shortcuts, plug-ins, and add-ons to get thoroughly lost in. Written by a literal Photoshop Hall of Famer, the new edition of Photoshop CC For Dummies is your experienced guide to the technical terrain, slashing away the foliage for a clear picture of how to produce the perfectly framed and beautifully curated images you want. Beginning with an overview of the basic kit bag you need for your journey toward visual mastery, Peter Bauer—Photoshop instructor and an award-winning fine art photographer in his own right—shows you how to build your skills and enrich your creative palette with enhanced colors and tone, filters and layering, and even how undertake a foray into digital painting. Add in instructions on combining text with images and the how-tos of video and animation editing, and you have all the tools you need to carve out a one-person multimedia empire. Master everything from the basics to professional insider tipsCombine, layer, tone, and paint your imagesExplore the colorfully creative world of Photoshop filtersFix common problems You'll find everything on the latest version of the software that you could dream of—and an improved shot at artistic success!
R 927.00
R für Dummies
Wollen Sie auch die umfangreichen Möglichkeiten von R nutzen, um Ihre Daten zu analysieren, sind sich aber nicht sicher, ob Sie mit der Programmiersprache wirklich zurechtkommen? Keine Sorge - dieses Buch zeigt Ihnen, wie es geht - selbst wenn Sie keine Vorkenntnisse in der Programmierung oder Statistik haben. Andrie de Vries und Joris Meys zeigen Ihnen Schritt für Schritt und anhand zahlreicher Beispiele, was Sie alles mit R machen können und vor allem wie Sie es machen können. Von den Grundlagen und den ersten Skripten bis hin zu komplexen statistischen Analysen und der Erstellung aussagekräftiger Grafiken. Auch fortgeschrittenere Nutzer finden in diesem Buch viele Tipps und Tricks, die Ihnen die Datenauswertung erleichtern.
R 683.00
Freiberufler für Dummies
Wer freiberuflich arbeiten will, hat plötzlich viele Fragen: Ist Selbstständigkeit überhaupt das richtige für mich? Welche Formalitäten muss ich beachten? Muss ich eine Buchhaltung führen? Wie komme ich an Aufträge? Wie positioniere ich mich am Markt? Dieses Buch gibt einen wunderbaren Überblick über all das, was Sie als Freiberufler wissen müssen, egal ob Sie ein klassischer Freiberufler, ein 450-Euro-Jobber, ein Ein-Mann-Unternehmer oder ein Freelancer sind. Hilfreiche Checklisten zum Buch sind als Download verfügbar.
R 627.00
DevOps For Dummies
Develop faster with DevOps DevOps embraces a culture of unifying the creation and distribution of technology in a way that allows for faster release cycles and more resource-efficient product updating. DevOps For Dummies provides a guidebook for those on the development or operations side in need of a primer on this way of working. Inside, DevOps evangelist Emily Freeman provides a roadmap for adopting the management and technology tools, as well as the culture changes, needed to dive head-first into DevOps. Identify your organization’s needsCreate a DevOps frameworkChange your organizational structureManage projects in the DevOps world DevOps For Dummies is essential reading for developers and operations professionals in the early stages of DevOps adoption.
R 730.00
Git für Dummies
Git hat sich als Quellcodeverwaltung durchgesetzt und ist der De-facto-Standard in der Softwareentwicklung. Alle Unternehmen, die noch nicht auf Git sind, werden die nächsten Jahre wechseln. Und nicht nur die Entwicklung - auch Administration, Sicherheit und Dokumentation finden zunehmend auf Git statt. Git ist damit heute das wichtigste Werkzeug für alle digitalen Produkte - quasi die Werkbank. Wenn Sie wissen wollen, wie Sie Git richtig implementieren und welche Regeln Sie für die Zusammenarbeit aufstellen sollten, dann sind Sie hier richtig. Dieses Buch ist eine Einführung in das effektive Arbeiten mit Git - geeignet sowohl für Berufseinsteiger als auch für erfahrene Entwickler, die zu Git wechseln.
R 741.00
Supplier Diversity For Dummies
Extend the principles of diversity and inclusion to your company's suppliers Many people are familiar with the importance of ensuring and advancing inclusion, equity, and diversity amongst their employees and managers. But do your efforts include supplier diversity—an equally as important and essential part of any holistic diversity effort? In Supplier Diversity For Dummies, nationally recognized small business strategist and economic inclusion and supplier diversity expert Kathey Porter delivers an empowering and informative guide to implementing this integral part of any robust inclusion initiative: supplier diversity. You'll understand the relevance of supplier diversity and why it's important to encourage equal opportunity for diverse suppliers and businesses owned and managed by underrepresented groups. In this book, you'll also find: The answers to your most pressing questions about how to build a coherent and sustainable supplier diversity programWays to contribute more fully to your company's diversity and inclusion functionsStrategies to position supplier diversity as a central function in your organization Perfect for company buyers, purchasing and procurement professionals, material management executives, strategic souring professionals and supplier diversity practitioners, Supplier Diversity For Dummies is a must-read resource for supply chain professionals, diversity and inclusion leaders and anyone looking to increase their proficiency in supplier diversity, improve supply chain inclusivity and increase their social impact.
R 677.00
Brazilian Portuguese For Dummies
Language learning is easy with Dummies Brazilian Portuguese For Dummies can help you achieve your goals of learning another language. Traveling to Brazil? Taking a class in school? Want to meet people and pick up a new hobby? Just curious about the sixth most spoken language in the world? We’ve got you covered, with easy-to-follow lessons on the basics, plus phrases and topics you need to know, like greetings, travel phrases, business phrases, numbers and measurements, and social media. Add speaking Portuguese to the long list of cool things you can do—with the help of Brazilian Portuguese For Dummies. Start from the beginning and learn the very basics of Brazilian PortuguesePractice authentic phrases for travel, business, and communicating onlinePerfect your pronunciation with bonus audio tracks, and discover fun facts about Brazilian cultureGet recommendations for movies, travel tips, and moreWhether you’re studying Portuguese for business, school, or pleasure, Dummies is the best guide for getting started with this beautiful language.
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TikTok For Dummies
It's not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok's millions of users in a fun and productive way. He'll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You'll discover how to: Install the app and create a profile that attracts followers and viewsLearn about the latest security issues and keep yourself safe on the platformFind the best content that’s most relevant to you so you can engage with the communityCreate your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
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R 489.00
Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition
Help your students launch their careers with modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.
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R 413.00
Tiki for Smarties
Why be a Dummy when you can be a Smarty? Tiki for Smarties: A beginner's guide to Tiki Wiki CMS Groupware, Third edition If you're new to Tiki Wiki CMS Groupware, this is the place to start! Learn how to install Tiki and configure its the most common features including the wiki, blog, forums, and galleries. You'll also learn how to leverage Tiki's powerful category and permissions systems for your site. This edition, based on the the current Long Term Support (LTS) Tiki version and the popular Tiki for Smarties web site (http://tikiforsmarties.com) contains more than 350 pages of essential information for the Tiki beginner. It also includes extensive troubleshooting tips and hints to help you fix nearly any problem you might encounter while creating your Tiki web site. This book is also available as an ebook (epub format): http://www.lulu.com/product/ebook/tiki-for-smarties/15719089
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Software-Architektur für Dummies
Besuchen Sie eine Veranstaltung zu Softwarearchitektur und wollen die Architektur-Patterns und -Stile verstehen? Dann hilft Ihnen dieses Buch. Holger Gast erläutert die Grundlagen der Softwarearchitektur und betrachtet dabei auch die technischen Hintergründe. Der Autor führt Sie in die Elemente der Architekturen ein, erklärt Ihnen danach die grundlegenden Patterns und Stile und geht am Ende noch auf Cloud-Architekturen ein. Dabei fokussiert er sich eher auf konkrete Strukturen als auf die Theorie und ermöglich Ihnen so einen verständlichen und zügigen Einstieg in die Softwarearchitekturen.
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Astrophysics For Dummies
Discover the undiscovered with this jargon-free introduction to astrophysics Astronomy is the study of what you see in the sky. Physics is the study of how things work. Astrophysics is the study of how things in the sky work, from large objects to tiny particles. Astrophysics For Dummies breaks it all down for you, making this difficult but fascinating topic accessible to anyone. Tracking the topics covered in a typical undergraduate astrophysics class, this book will teach you the essential pieces to understanding our universe. Get ready to launch into outer space with this ever-changing branch of science. Discover the latest advances in the world of astrophysics Understand how and why galaxies form and evolveFind out the origins of cosmic raysGet a standalone primer on the science or supplement your astrophysics courseStudents in introductory astrophysics courses and would-be astronomy buffs who want to better understand the mechanics of the universe will love Astrophysics For Dummies.
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R 335.00
Arthritis For Dummies
An easy-to-understand in-depth look at of one of the most common medical conditions in the world If you’re one of the 350 million people around the world who suffer from arthritis, you know how challenging it can be to live with it. And if you care for someone who has arthritis, you know how difficult it is to help your loved one live comfortably with the disease. Arthritis For Dummies was written for you. In it, you’ll find no-nonsense guidance based on the latest arthritis research, the straight goods on medications old and new, and up-to-date info on over 40 forms of the disease, including osteoarthritis, rheumatoid arthritis, psoriatic arthritis, gout, and more. You’ll also find: Ten new cutting-edge treatments for arthritisA complete rundown of medications for arthritis, including the very latest onesDiet strategies to help combat arthritis pain and improve joint functionThe best exercises for building stronger joints and easing arthritis painBiomechanical techniques to help ward off joint damageAn essential handbook for all who suffer from arthritis, as well as their caregivers, friends, and family, Arthritis For Dummies is the all-in-one handbook that shows you how to control arthritis symptoms, deal with chronic pain, assemble a top-notch healthcare team, and do much to help others who suffer from the disease.
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Grundlagen der Analysis für Dummies
Auf Kriegsfuß mit der Analysis stehen, ist keine Schande. Wenn man sie aber beherrschen muss, hilft das nicht viel. Aber es gibt Abhilfe: Dieses Buch erklärt Ihnen die Grundlagen der Analysis aus den Klassen 8-10 und liefert Ihnen so ein Fundament, auf dem Sie Ihre weiteren Rechenkünste aufbauen können. So erfahren Sie, was Sie über lineare, quadratische, exponentielle, logarithmische und trigonometrische Funktionen wissen müssen, um in der Analysis bestehen zu können. Außerdem erklären Ihnen die Autoren die ersten Schritte in Differentation und Integration und zur Auswertung der Grenzwerte. So gerüstet, können Sie sich getrost der Analysis stellen.
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R 458.00
Chinese Phrases For Dummies
Hundreds of useful phrases at your fingertips Speak Chinese - instantly! Traveling to China but don't know Chinese? Taking Chinese at school but need to kick up your conversation skills? Don't worry! This handy little phrasebook will have you speaking Chinese in no time. Discover how to Get directions, shop, and eat outTalk numbers, dates, time, and moneyChat about family and workDiscuss sports and the weatherDeal with problems and emergencies
R 228.00
R 305.00
Analysis for Computer Scientists
This easy-to-follow textbook/reference presents a concise introduction to mathematical analysis from an algorithmic point of view, with a particular focus on applications of analysis and aspects of mathematical modelling. The text describes the mathematical theory alongside the basic concepts and methods of numerical analysis, enriched by computer experiments using MATLAB, Python, Maple, and Java applets. This fully updated and expanded new edition also features an even greater number of programming exercises.Topics and features: describes the fundamental concepts in analysis, covering real and complex numbers, trigonometry, sequences and series, functions, derivatives, integrals, and curves; discusses important applications and advanced topics, such as fractals and L-systems, numerical integration, linear regression, and differential equations; presents tools from vector and matrix algebra in the appendices, together with further information on continuity; includes added material on hyperbolic functions, curves and surfaces in space, second-order differential equations, and the pendulum equation (NEW); contains experiments, exercises, definitions, and propositions throughout the text; supplies programming examples in Python, in addition to MATLAB (NEW); provides supplementary resources at an associated website, including Java applets, code source files, and links to interactive online learning material.Addressing the core needs of computer science students and researchers, this clearly written textbook is an essential resource for undergraduate-level courses on numerical analysis, and an ideal self-study tool for professionals seeking to enhance their analysis skills.
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Christianity For Dummies
This is a friendly, approachable guide that introduces readers to the Christian faith and Church, putting into everyday language exactly what it means to be a Christian. It presents the core essentials of the faith, the common ground that all Christians share, and differences among the major branches.
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