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Marketing Services

Leonard L. Berry, A. Parasuraman
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      The authors develop a framework for understanding the interrelationship between quality and marketing in services.
      Format: CONTRIBUTORS: Leonard L. Berry, A. Parasuraman EAN: 9780029030790 COUNTRY: United States PAGES: WEIGHT: 478 g HEIGHT: 243 cm
      PUBLISHED BY: Simon & Schuster DATE PUBLISHED: 1991-09-30 CITY: GENRE: BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Marketing / General WIDTH: 164 cm SPINE:

      Book Themes:

      Business strategy, Sales and marketing

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      The authors develop a framework for understanding the interrelationship between quality and marketing in services.
      Format: CONTRIBUTORS: Leonard L. Berry, A. Parasuraman EAN: 9780029030790 COUNTRY: United States PAGES: WEIGHT: 478 g HEIGHT: 243 cm
      PUBLISHED BY: Simon & Schuster DATE PUBLISHED: 1991-09-30 CITY: GENRE: BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Marketing / General WIDTH: 164 cm SPINE:

      Book Themes:

      Business strategy, Sales and marketing

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