Your New Prime

Feel great and perform at your best in the boardroom, weight room, bedroom, and beyond with this indispensable health and wellness guide: Your New Prime debunks current thinking about men's health and shows how every man can continue to operate at his peak at any age. Getting older may be inevitable, but in Your New Prime, serial entrepreneur and men's health expert Craig Cooper shows men that they don't have to accept the "natural" aging process. Based on the latest scientific research and Cooper's personal experience warding off diabetes, preventing cancer, and naturally increasing his own testosterone, Your New Prime is a comprehensive guide to the questions every man has as he ages. Tailored specifically for the "New Primers," men forty years old and up, the book covers a wide range of vital topics-from improving sexual health and the impact of decreasing testosterone to proper nutrition, preventing memory loss, surviving the "mid-life crisis," and achieving peak physical fitness. Your New Prime provides an indispensable 30-day program designed to help you lose weight, boost energy, and transform eating habits.Divided into easy-to-navigate sections, the book also contains essential information about how to influence "epigenetic" traits and reverse the effects of aging, while quizzes, audits, charts, tables, and callouts help readers determine and address their specific personal needs. Practical, honest, and vitally informative, Your New Prime details a lifelong strategy for maximum health-and will help any man perform his best, no matter what his age.

"If you want to live life of passion and excellence as you age, this is your blueprint." -- Tony Robbins, New York Times #1 Best Seller, Entrepreneur, & Peak Performance Strategist "Easy to follow and highly informative. Your New Prime is a groundbreaking program for better health for all men as they age." -- Alejandro Junger, M.D., New York Times bestselling author of Clean and Clean Eats "Craig Cooper offers up great information to men who are looking to maximize their potential at any age. He has a passion for helping men be their best in all facets of life." -- Laird Hamilton, Big Wave Surfer, World-Renowned Waterman and New York Times Bestselling Author of Force of Nature: Mind, Body, Soul, and, of Course, Surfing "The challenges for men that Cooper addresses are real-and his solutions are too. In Your New Prime, he's not just re-labeling an experience, but offering a new vision of health, and powerful ways to follow it." -- Randall Wallace, Bestselling Author of Living the Braveheart Life and Director, Producer, and Oscar-nominated Screenwriter of Braveheart, Secretariat, and Pearl Harbor "Cooper has done a spectacular job putting together concise and easy-to-incorporate information to be your very best at any age. So whether you are figuring out how to get started or continue to get the most out of each year, this is an essential men's health manual." -- Gabrielle Reece, Creator of HighX Training and Bestselling Author of Big Girl in the Middle and My Foot is Too Big for the Glass Slipper "Finally, someone speaking the truth about men's health. A practical, straightforward guide to what works and what doesn't. Craig reduces the facts and studies into easy to follow, every day tools, so you can kick ass and have the best life ever-regardless of age. Every man should read this!" -- Darin Olien, SuperFood Hunter and author of SuperLife "A practical guide to peak performance as you age. Buy this book and get ready to live again!" -- Scott Flanders, CEO, Playboy Enterprises "Craig Cooper is a remarkable athlete and businessman who has a down-to-earth message for middle-aged men: Don't succumb to a sedentary existence." -- Lou Schuler, Multi-Award Winning Journalist, Contributing Editor to Men's Health magazine, and Author of Strong, New Rules of Lifting, and The Lean Muscle Diet "Cooper brings his expertise to this how-to book on men's health after 40...Gathering from personal and professional experience, he says it's not about getting ripped abs, it's about becoming healthy; it's also recognizing that not all men are the same...Honest, balanced, rewarding...Recommended to men interested in healthy aging" -- Library Journal

Craig Cooper is a serial entrepreneur and health and wellness advocate for 40+ men's health. He is the founder of CooperativeHealth and Performance Research Labs and was the cofounder of the telecommunications company Boost Mobile USA. He holds dual degrees in law and economics from the University of Sydney and is a regular contributor to the Huffington Post on healthy aging. He lives in Newport Beach, California.