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Strategic Product Creation

Ronald Kerber, Timothy Laseter
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      Create and market the right product-fastStrategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.Provides not only practical experience, but a solid conceptual framework for developing your own product creation modelHighlights seven principles of effective product creationFeatures instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBMIncludes key questions and milestone decision issues from each stage of the product creation processCovers both short- and long-term strategies, coupled with suggestions for advanced technologyExplains how to combine customer knowledge with external market needs to stimulate new product and service ideasReveals ways to utilize your suppliers as a talent pool for process improvement and product innovationAddresses sensitive issues of branding and intellectual property rights
      Format: CONTRIBUTORS: Ronald Kerber, Timothy Laseter EAN: 9780071486552 COUNTRY: United States PAGES: WEIGHT: 625 g HEIGHT: 231 cm
      PUBLISHED BY: McGraw-Hill Education - Europe DATE PUBLISHED: 2007-01-16 CITY: GENRE: NON-CLASSIFIABLE WIDTH: 158 cm SPINE:

      Book Themes:

      Business strategy, Management and management techniques

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      Ronald L.Kerber, Ph.D. is the former executive vice president and CTO of Whirlpool Corporation. He is a leading consultant with the Department of Defense. Timothy M. Laseter, Ph.D. serves on the faculty of the Darden Graduate School of Business Administration at the University of Virginia.
      Create and market the right product-fastStrategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.Provides not only practical experience, but a solid conceptual framework for developing your own product creation modelHighlights seven principles of effective product creationFeatures instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBMIncludes key questions and milestone decision issues from each stage of the product creation processCovers both short- and long-term strategies, coupled with suggestions for advanced technologyExplains how to combine customer knowledge with external market needs to stimulate new product and service ideasReveals ways to utilize your suppliers as a talent pool for process improvement and product innovationAddresses sensitive issues of branding and intellectual property rights
      Format: CONTRIBUTORS: Ronald Kerber, Timothy Laseter EAN: 9780071486552 COUNTRY: United States PAGES: WEIGHT: 625 g HEIGHT: 231 cm
      PUBLISHED BY: McGraw-Hill Education - Europe DATE PUBLISHED: 2007-01-16 CITY: GENRE: NON-CLASSIFIABLE WIDTH: 158 cm SPINE:

      Book Themes:

      Business strategy, Management and management techniques

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      Ronald L.Kerber, Ph.D. is the former executive vice president and CTO of Whirlpool Corporation. He is a leading consultant with the Department of Defense. Timothy M. Laseter, Ph.D. serves on the faculty of the Darden Graduate School of Business Administration at the University of Virginia.

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