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Winning Sales Letters From Prospect to Close

Ralph Allora
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      First impressions are critical.Make yours count with a winning sales letter!You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.Winning Sales Letters—From Prospect to Close teaches you how to:Strategize your messages for every stage of the selling processCommand attention and motivate your clientsPut your best self in every noteCreate engaging approaches for letters, e-mails, and text messagesAvoid the mistakes that sabotage great communication“A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.”David Forgione, VP, Multi-Media Sales, The Wall Street Journal
      Format: CONTRIBUTORS: Ralph Allora EAN: 9780071628112 COUNTRY: United States PAGES: WEIGHT: 421 g HEIGHT: 236 cm
      PUBLISHED BY: McGraw-Hill Education - Europe DATE PUBLISHED: 2009-09-16 CITY: GENRE: NON-CLASSIFIABLE WIDTH: 188 cm SPINE:

      Book Themes:

      Sales and marketing

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      Ralph Allora is the principal owner of Allora Communications, a consultancy specializingin marketing communication strategy, promotions, and creative services for a wide range ofclients in the media and service industries.
      First impressions are critical.Make yours count with a winning sales letter!You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.Winning Sales Letters—From Prospect to Close teaches you how to:Strategize your messages for every stage of the selling processCommand attention and motivate your clientsPut your best self in every noteCreate engaging approaches for letters, e-mails, and text messagesAvoid the mistakes that sabotage great communication“A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.”David Forgione, VP, Multi-Media Sales, The Wall Street Journal
      Format: CONTRIBUTORS: Ralph Allora EAN: 9780071628112 COUNTRY: United States PAGES: WEIGHT: 421 g HEIGHT: 236 cm
      PUBLISHED BY: McGraw-Hill Education - Europe DATE PUBLISHED: 2009-09-16 CITY: GENRE: NON-CLASSIFIABLE WIDTH: 188 cm SPINE:

      Book Themes:

      Sales and marketing

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      Ralph Allora is the principal owner of Allora Communications, a consultancy specializingin marketing communication strategy, promotions, and creative services for a wide range ofclients in the media and service industries.

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