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Sponsorship Seeker's Toolkit, Fourth Edition

Kim Skildum-Reid, Anne-Marie Grey
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      THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIESThe Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition.New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT:"This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport"One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance"The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
      Format: CONTRIBUTORS: Kim Skildum-Reid, Anne-Marie Grey EAN: 9780071825795 COUNTRY: United States PAGES: WEIGHT: 554 g HEIGHT: 236 cm
      PUBLISHED BY: McGraw-Hill Education - Europe DATE PUBLISHED: 2014-07-16 CITY: GENRE: NON-CLASSIFIABLE WIDTH: 185 cm SPINE:

      Book Themes:

      Budgeting and financial management

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      Kim Skildum-Reid is one of the worlds most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seekers Toolkit' and 'The Sponsors Toolkit', both published by McGraw-Hill. As for ambush marketing? Shes done them, shes stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.
      THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIESThe Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition.New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT:"This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport"One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance"The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
      Format: CONTRIBUTORS: Kim Skildum-Reid, Anne-Marie Grey EAN: 9780071825795 COUNTRY: United States PAGES: WEIGHT: 554 g HEIGHT: 236 cm
      PUBLISHED BY: McGraw-Hill Education - Europe DATE PUBLISHED: 2014-07-16 CITY: GENRE: NON-CLASSIFIABLE WIDTH: 185 cm SPINE:

      Book Themes:

      Budgeting and financial management

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      Be the first to write a review
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      Kim Skildum-Reid is one of the worlds most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seekers Toolkit' and 'The Sponsors Toolkit', both published by McGraw-Hill. As for ambush marketing? Shes done them, shes stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.

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