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Marketing Strategies

Malcolm McDonald
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      Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.
      Format: CONTRIBUTORS: Malcolm McDonald EAN: 9780080425726 COUNTRY: United Kingdom PAGES: WEIGHT: 610 g HEIGHT: 234 cm
      PUBLISHED BY: Emerald Publishing Limited DATE PUBLISHED: 1995-08-25 CITY: GENRE: BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 156 cm SPINE:

      Book Themes:

      Management and management techniques, Sales and marketing

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      Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.
      Format: CONTRIBUTORS: Malcolm McDonald EAN: 9780080425726 COUNTRY: United Kingdom PAGES: WEIGHT: 610 g HEIGHT: 234 cm
      PUBLISHED BY: Emerald Publishing Limited DATE PUBLISHED: 1995-08-25 CITY: GENRE: BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 156 cm SPINE:

      Book Themes:

      Management and management techniques, Sales and marketing

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      Be the first to write a review
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