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Benchmarking National Tourism Organisations and Agencies

John Lennon, Hugh Smith, Nancy Cockerell, Jill Trew
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      This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.• Useful, practical guide to government's involvement in tourism over the past decade or more• Brings insight from both the academic and practitioner markets• International Case Studies
      Format: CONTRIBUTORS: John Lennon, Hugh Smith, Nancy Cockerell, Jill Trew EAN: 9780080446578 COUNTRY: United Kingdom PAGES: WEIGHT: 589 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2006-05-02 CITY: GENRE: BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, SOCIAL SCIENCE / General, TRAVEL / General WIDTH: 156 cm SPINE:

      Book Themes:

      Retail and wholesale industries, Sports and Active outdoor recreation

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      Glasgow Caledonian University, Glasgow, UK, Glasgow Caledonian University, Glasgow, UK, The Travel Business Partnership, London, UK, The Travel Business Partnership, London, UK
      This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.• Useful, practical guide to government's involvement in tourism over the past decade or more• Brings insight from both the academic and practitioner markets• International Case Studies
      Format: CONTRIBUTORS: John Lennon, Hugh Smith, Nancy Cockerell, Jill Trew EAN: 9780080446578 COUNTRY: United Kingdom PAGES: WEIGHT: 589 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2006-05-02 CITY: GENRE: BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, SOCIAL SCIENCE / General, TRAVEL / General WIDTH: 156 cm SPINE:

      Book Themes:

      Retail and wholesale industries, Sports and Active outdoor recreation

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      Glasgow Caledonian University, Glasgow, UK, Glasgow Caledonian University, Glasgow, UK, The Travel Business Partnership, London, UK, The Travel Business Partnership, London, UK

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