Organizational Communication

Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures. This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field. KEY FEATURES* Case studies in every chapter bring organizational communication stories, dilemmas, and theories to life* A focus on organizational behavior is infused throughout the text to help students see the content from a business-management perspective* "Key Point" callouts appear in the margins throughout each chapter to focus students' attention on the most significant concepts * "Context Matters" sections at the end of each chapter show students how to apply concepts in context with plentiful real-world examples and scenarios* "The Hollywood Connection" end-of-chapter features help students apply chapter concepts to organizations depicted in popular films

"Innovative, lucid, and interdisciplinary. Compelling features include the application of organizational concepts across governmental, non-governmental, and for-profit organizational contexts."--George Musambira, University of Central Florida"This book is well written, engaging, covers context and technology though out the book, and has excellent examples that students can relate to in the real world."--Lisa M. Orick-Martinez, Central New Mexico Community College"This text is focused on accessible explanations of theory and how they are applicable to real organizations across many contexts. The focus on non-profits is unique and meaningful."--Heather L. Walter, The University of Akron

Edward C. Brewer is Professor of Communication Studies and Director of the Strategic Communication Graduate Certificate at Appalachian State University. His research includes over 20 peer-reviewed articles and book chapters. Professor Brewer's research has appeared in journals such as IEEE Transactions on Professional Communication, Journal on Excellence in College Teaching, Journal of Business Communication, The Archive of Marketing Communication, Business Quest, The Journal of Public Advocacy, Journal of Religion and Popular Culture, The Free Speech Yearbook, and Dyrektor Szkoly (A Polish journal), among others. He also authored the book The Introvert's Guide to Greater Success at Work and Home. Professor Brewer's current research focuses on the relationship of personality to effective communication; time and probability issues in organizational and interpersonal communication; and customer service issues. . Jim Westerman is Distinguished Professor in Ethics and Director of Sustainable Business in the Department of Management atAppalachian State University. His research includes over 30 peer-reviewed articles, which have appeared in journals such as Journal of Organizational Behavior, Group and Organization Management, Journal of Business and Psychology, Journal of Business Ethics, and Journal of Management Education. Professor Westerman also authored the book Person-Organization Fit: Effects on Employee Attitudes and Behavior. His research has appeared in the popular press, including The Harvard Business Review, Bloomberg Businessweek, Toronto Star, ABC News, and the Raleigh News-Observer. Professor Westerman's current research and consulting work focus on employee selection, compensation, motivation, and ethics.