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Public Relations and Strategic Communication

Karen Sutherland, Saira Ali, Umi Khattab
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      The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management arerequired in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory. Throughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students withfurther insight into the realities of public relations and strategic communication as a profession. Public Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall.
      Format: CONTRIBUTORS: Karen Sutherland, Saira Ali, Umi Khattab EAN: 9780190304607 COUNTRY: Australia PAGES: WEIGHT: 904 g HEIGHT: 244 cm
      PUBLISHED BY: Oxford University Press Australia DATE PUBLISHED: 2019-10-21 CITY: GENRE: BUSINESS & ECONOMICS / Public Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Media Studies WIDTH: 203 cm SPINE:

      Book Themes:

      Australia, Communication studies, Media studies, Public relations

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      Dr Karen Sutherland is a multi-award-winning Lecturer in Public Relations and Social Media at the University of the Sunshine Coast in Queensland, Australia.Saira Ali is a Lecturer in Public Relations at the University of the Sunshine Coast.Dr Umi Khattab is a Senior Lecturer in Public Relations at the University of the Sunshine Coast.
      The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management arerequired in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory. Throughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students withfurther insight into the realities of public relations and strategic communication as a profession. Public Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall.
      Format: CONTRIBUTORS: Karen Sutherland, Saira Ali, Umi Khattab EAN: 9780190304607 COUNTRY: Australia PAGES: WEIGHT: 904 g HEIGHT: 244 cm
      PUBLISHED BY: Oxford University Press Australia DATE PUBLISHED: 2019-10-21 CITY: GENRE: BUSINESS & ECONOMICS / Public Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Media Studies WIDTH: 203 cm SPINE:

      Book Themes:

      Australia, Communication studies, Media studies, Public relations

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      Dr Karen Sutherland is a multi-award-winning Lecturer in Public Relations and Social Media at the University of the Sunshine Coast in Queensland, Australia.Saira Ali is a Lecturer in Public Relations at the University of the Sunshine Coast.Dr Umi Khattab is a Senior Lecturer in Public Relations at the University of the Sunshine Coast.

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