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Marketing South African Tourism and Hospitality

Richard George
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      This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.
      Format: CONTRIBUTORS: Richard George EAN: 9780195719253 COUNTRY: South Africa PAGES: WEIGHT: 612 g HEIGHT: 0 cm
      PUBLISHED BY: Oxford University Press Southern Africa DATE PUBLISHED: 2001-02-20 CITY: GENRE: TRAVEL / Africa / General WIDTH: 0 cm SPINE:

      Book Themes:

      Republic of South Africa, Sales and marketing, Hospitality and service industries

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      This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.
      Format: CONTRIBUTORS: Richard George EAN: 9780195719253 COUNTRY: South Africa PAGES: WEIGHT: 612 g HEIGHT: 0 cm
      PUBLISHED BY: Oxford University Press Southern Africa DATE PUBLISHED: 2001-02-20 CITY: GENRE: TRAVEL / Africa / General WIDTH: 0 cm SPINE:

      Book Themes:

      Republic of South Africa, Sales and marketing, Hospitality and service industries

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      Be the first to write a review
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