FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Marketing Tourism in South Africa

Richard George
    Product form
      FORMAT: Paperback / softback
      YOU COULD EARN 0 FUTURE RETAIL DISCOUNTS.

      This product is either out of print or out of stock. Add it to your wishlist and we will automatically let you know if it comes back into stock. Add to Wishlist

      ESTIMATED DELIVERY: Possibly out of print
      BUY NOW PAY LATER
      From R 0.00 per month!
      3x monthly payments of R 0.00 with
      4x fortnightly payments of R 0.00 with

      This product is either out of print or out of stock. Add it to your wishlist and we will automatically let you know if it comes back into stock. Add to Wishlist

      This is the fourth edition of Marketing tourism in South Africa by UCT senior lecturer Richard George. This new and updated edition is suitable for universities, universities of technologies and colleges where Tourism Marketing or Marketing for Tourism is taught. This course is taught mainly at first or second year and sometimes at third year as part of a National Diploma in Tourism Management, a BCom (Tourism) or a post-graduate diploma in Tourism. Up-to-date statistics, analysis of important players, and discussion of key trends ensures the book is at the forefront of local developments in tourism marketing. End-of-chapter case studies and example boxes allow students to grasp the practical applications of the theory to provide real-life current practice. There are also logos, photos, and website which will save lecturers preparation time while familiarizing the student with the landscape of the tourism industry in South Africa.
      Format: CONTRIBUTORS: Richard George EAN: 9780195995404 COUNTRY: South Africa PAGES: WEIGHT: 916 g HEIGHT: 0 cm
      PUBLISHED BY: Oxford University Press Southern Africa DATE PUBLISHED: 2011-07-14 CITY: GENRE: BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism WIDTH: 0 cm SPINE:

      Book Themes:

      Republic of South Africa, Sales and marketing, Hospitality and service industries

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Richard George is a lecturer at the University of Cape Town.
      This is the fourth edition of Marketing tourism in South Africa by UCT senior lecturer Richard George. This new and updated edition is suitable for universities, universities of technologies and colleges where Tourism Marketing or Marketing for Tourism is taught. This course is taught mainly at first or second year and sometimes at third year as part of a National Diploma in Tourism Management, a BCom (Tourism) or a post-graduate diploma in Tourism. Up-to-date statistics, analysis of important players, and discussion of key trends ensures the book is at the forefront of local developments in tourism marketing. End-of-chapter case studies and example boxes allow students to grasp the practical applications of the theory to provide real-life current practice. There are also logos, photos, and website which will save lecturers preparation time while familiarizing the student with the landscape of the tourism industry in South Africa.
      Format: CONTRIBUTORS: Richard George EAN: 9780195995404 COUNTRY: South Africa PAGES: WEIGHT: 916 g HEIGHT: 0 cm
      PUBLISHED BY: Oxford University Press Southern Africa DATE PUBLISHED: 2011-07-14 CITY: GENRE: BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism WIDTH: 0 cm SPINE:

      Book Themes:

      Republic of South Africa, Sales and marketing, Hospitality and service industries

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Richard George is a lecturer at the University of Cape Town.

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account