World of Standards

In the modern world there is no shortage of people who know what is best for others. Self-appointed experts, consultants, and organizations try to convince states, corporations, and individuals that they would be better off if they only followed some specific rules about what to do. These rules are presented as being voluntary and advisory. They are standards, not mandatory directives, and in modern life standards abound.Standards may concern what characteristics a telephone should have, how a company should report its financial transactions, how organizations should be managed, how states should treat their citizens, how children should be raised, and so forth. Even organizations as powerful as states and large corporations follow standards on how to organize, which policies to pursue, what kinds of services to provide, or how their products should be designed. Standards enable a higher degree of global order in the modern world than would exist without them. They facilitate coordination and cooperation even among people and organizations that are far apart. The authors believe that standardization is a much neglected area of social science — an area that has by no means received the attention it deserves in view of its importance to society. This book seeks to redress the balance by providing an in-depth examination of a number of aspects ofstandardization, how it is formed, and what effects it has on the world in which we live.

In this insightful book, Brunsson, Jacobsson and associates propose that standardization provides a viable alternative to market forces and to organizational forms as an institutional arrangement for coordinating and controlling complex exchanges. Their arguments illuminate important facets of current developments in our rapidly globalizing world., The authors do a masterful job of highlighting why the study of standardization merits research attention. . . . this is a valuable book that will guide many future empirical studies.

Nils Brunsson is Professor of Management at the Stockholm School of Economics and Chairman of the Stockholm Centre for Organizational Research (Score). He has held the City of Stockholm Chair in Management at the Stockholm School of Economics since 1986. He has authored or co-authored numerous articles and eighteen books in the field of organizations, including The Irrational Organization, The Organization of Hypocrisy, The ReformingOrganization, and Organizing Organizations.Bengt Jacobsson is Professor of Management at Södertörn University College. He has previously worked at Lund University and the Stockholm Centre for Organizational Research (Score). His research has focused primarily on organization theory and complex decision-making processes involving political organizations as well as companies. His current interest is transnational regulation, especially its consequences for states. He has published numerous books andarticles.