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Wine Wars

O. Torres
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      This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
      Format: CONTRIBUTORS: O. Torres EAN: 9780230002104 COUNTRY: United Kingdom PAGES: WEIGHT: 366 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2006-07-03 CITY: GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Small Business WIDTH: 140 cm SPINE:

      Book Themes:

      International business

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      OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.
      This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
      Format: CONTRIBUTORS: O. Torres EAN: 9780230002104 COUNTRY: United Kingdom PAGES: WEIGHT: 366 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2006-07-03 CITY: GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Small Business WIDTH: 140 cm SPINE:

      Book Themes:

      International business

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      OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.

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