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Media Industries and their Markets

P. Badillo, J. Lesourd
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      This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
      Format: CONTRIBUTORS: P. Badillo, J. Lesourd EAN: 9780230277700 COUNTRY: United Kingdom PAGES: WEIGHT: 440 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2010-09-17 CITY: GENRE: BUSINESS & ECONOMICS / Econometrics, BUSINESS & ECONOMICS / Economics / Macroeconomics, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Information Management WIDTH: 140 cm SPINE:

      Book Themes:

      Macroeconomics, Econometrics and economic statistics, Knowledge management, Sales and marketing, Market research, Industry and industrial studies

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      PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias.   JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.
      This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
      Format: CONTRIBUTORS: P. Badillo, J. Lesourd EAN: 9780230277700 COUNTRY: United Kingdom PAGES: WEIGHT: 440 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2010-09-17 CITY: GENRE: BUSINESS & ECONOMICS / Econometrics, BUSINESS & ECONOMICS / Economics / Macroeconomics, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Information Management WIDTH: 140 cm SPINE:

      Book Themes:

      Macroeconomics, Econometrics and economic statistics, Knowledge management, Sales and marketing, Market research, Industry and industrial studies

      Customer Reviews

      Be the first to write a review
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      PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias.   JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.

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