'Groundbreaking' Amy Cuddy, bestselling author of Presence 'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' Deepak Chopra Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat.-------------------------------------------------------------------In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity.Drawing from first person interviews, you'll learn the secrets of collaboration from Beyoncé and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should 'dare to suck', understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy.A musical mindset is a revolutionary framework for creating and innovating in a dynamic world. Two Beats Ahead shows you how-------------------------------------------------------------------'Inspiration for anyone looking to expand the reach of their creativity' Tim Brown, author of Change By Design'Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are' David Kelley, founder of IDEO and the Stanford d.school
Format:
CONTRIBUTORS: Panos A. Panay, R. Michael Hendrix
EAN: 9780241410929
COUNTRY: United Kingdom
PAGES:
WEIGHT: 336 g
HEIGHT: 234 cm
PUBLISHED BY: Penguin Books Ltd
DATE PUBLISHED: 2021-04-08
CITY:
GENRE: BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Entrepreneurship, MUSIC / Business Aspects, MUSIC / Instruction & Study / Theory, SELF-HELP / Creativity
WIDTH: 153 cm
SPINE:
Book Themes:
Theory of music and musicology, Disruptive innovation, Entrepreneurship / Start-ups, Music industry, Creative therapy / Expressive therapies
At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity, All successful musicians are entrepreneurs and all great business leaders are artists. In Two Beats Ahead Panos and Hendrix prove it. This is a must read if you want to enjoy finding the path of least resistance to the dream you are chasing!, What a treat to get an inside look at the creative process and enterprising spirit of some of the most talented people on the planet, For a long time researchers have known that musical intelligence can awaken the nonlinear whole mind to healing, creativity and innovation. This book is a roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future evolution of human consciousness and its infinite possibilities, How we perceive the world is the key to how we act in the world. Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are
Panos A. Panay is Senior Vice President for Global Strategy and Innovation at Berklee College of Music and the founder of Sonicbids. He has has been named on Fast Company's 'Fast 50 list, IncMagazine's 'Inc 500,' among other honors. R. Michael Hendrix is a Partner and the Global Design Director for innovation consultancy IDEO. He teaches entrepreneurship at Berklee College of Music and has delivered keynotes for WIRED, Fast Company and SXSW.
