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Service Management

Bart Van Looy, Paul Gemmel, Roland Van Dierdonck
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      Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.  This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies.  The book is based on three central strands of services management: customers, employees and operations.  The final part of the book addresses the issue of performance management and service strategy.   Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.   Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
      Format: CONTRIBUTORS: Bart Van Looy, Paul Gemmel, Roland Van Dierdonck EAN: 9780273732037 COUNTRY: United Kingdom PAGES: WEIGHT: 800 g HEIGHT: 245 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2013-03-07 CITY: GENRE: BUSINESS & ECONOMICS / Industries / General WIDTH: 190 cm SPINE:

      Book Themes:

      Business and Management

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      Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.  This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies.  The book is based on three central strands of services management: customers, employees and operations.  The final part of the book addresses the issue of performance management and service strategy.   Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.   Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
      Format: CONTRIBUTORS: Bart Van Looy, Paul Gemmel, Roland Van Dierdonck EAN: 9780273732037 COUNTRY: United Kingdom PAGES: WEIGHT: 800 g HEIGHT: 245 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2013-03-07 CITY: GENRE: BUSINESS & ECONOMICS / Industries / General WIDTH: 190 cm SPINE:

      Book Themes:

      Business and Management

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      Be the first to write a review
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