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Services Marketing, Global Edition

Christopher Lovelock, Jochen Wirtz
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      For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
      Format: CONTRIBUTORS: Christopher Lovelock, Jochen Wirtz EAN: 9780273756064 COUNTRY: United Kingdom PAGES: WEIGHT: 1366 g HEIGHT: 275 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2011-12-13 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 214 cm SPINE:

      Book Themes:

      Sales and marketing

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      For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
      Format: CONTRIBUTORS: Christopher Lovelock, Jochen Wirtz EAN: 9780273756064 COUNTRY: United Kingdom PAGES: WEIGHT: 1366 g HEIGHT: 275 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2011-12-13 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 214 cm SPINE:

      Book Themes:

      Sales and marketing

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