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Public Relations Programming and Production

E W. Brody
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      Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.
      Format: CONTRIBUTORS: E W. Brody EAN: 9780275926779 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 0 cm
      PUBLISHED BY: ABC-CLIO DATE PUBLISHED: 1988-03-11 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Business Communication / General WIDTH: 0 cm SPINE:

      Book Themes:

      Public relations

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      E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.
      Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.
      Format: CONTRIBUTORS: E W. Brody EAN: 9780275926779 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 0 cm
      PUBLISHED BY: ABC-CLIO DATE PUBLISHED: 1988-03-11 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Business Communication / General WIDTH: 0 cm SPINE:

      Book Themes:

      Public relations

      Customer Reviews

      Be the first to write a review
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      E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.

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