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University in a Corporate Culture

Eric Gould
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      Over the past century, higher education in the United States has developed an increasingly powerful corporate ethos, as institutions compete for students, faculty, and funding. This book examines how the liberal democratic principles driving higher education often conflict with market pressures to credential students and offer knowledge that has a clear exchange value. Eric Gould, who has been both academician and college administrator, argues that the failure to structure the curriculum so that it integrates responsible social idealism and humanism with economic and cultural needs constitutes the moral crisis of the university. Gould analyzes the economics and politics of higher education, showing how student consumerism, culture wars, faculty alienation, trustee activism, and a split between the concepts of “culture” and “society” have all resulted from the unholy alliance between pragmatism, corporatism, and liberalism in higher education. He asserts that what is needed is a general education for undergraduates that promotes the ability to critique power relations (including those within higher education) so that students can understand how social forces—and their embodiment of ideas, ideologies, and claims for truth—shape contemporary public philosophy.
      Format: CONTRIBUTORS: Eric Gould EAN: 9780300209075 COUNTRY: United States PAGES: WEIGHT: 318 g HEIGHT: 210 cm
      PUBLISHED BY: Yale University Press DATE PUBLISHED: 2014-07-15 CITY: GENRE: BUSINESS & ECONOMICS / Industries / General WIDTH: 140 cm SPINE:

      Book Themes:

      Education, Industry and industrial studies

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      Eric Gould is professor of English at the University of Denver.
      Over the past century, higher education in the United States has developed an increasingly powerful corporate ethos, as institutions compete for students, faculty, and funding. This book examines how the liberal democratic principles driving higher education often conflict with market pressures to credential students and offer knowledge that has a clear exchange value. Eric Gould, who has been both academician and college administrator, argues that the failure to structure the curriculum so that it integrates responsible social idealism and humanism with economic and cultural needs constitutes the moral crisis of the university. Gould analyzes the economics and politics of higher education, showing how student consumerism, culture wars, faculty alienation, trustee activism, and a split between the concepts of “culture” and “society” have all resulted from the unholy alliance between pragmatism, corporatism, and liberalism in higher education. He asserts that what is needed is a general education for undergraduates that promotes the ability to critique power relations (including those within higher education) so that students can understand how social forces—and their embodiment of ideas, ideologies, and claims for truth—shape contemporary public philosophy.
      Format: CONTRIBUTORS: Eric Gould EAN: 9780300209075 COUNTRY: United States PAGES: WEIGHT: 318 g HEIGHT: 210 cm
      PUBLISHED BY: Yale University Press DATE PUBLISHED: 2014-07-15 CITY: GENRE: BUSINESS & ECONOMICS / Industries / General WIDTH: 140 cm SPINE:

      Book Themes:

      Education, Industry and industrial studies

      Customer Reviews

      Be the first to write a review
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      Eric Gould is professor of English at the University of Denver.

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