Fifteen successful female entrepreneurs tell their stories—stories that will inspire other women to follow through on their dreams of starting a business.In Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses, acclaimed author and highly successful career coach Melanie Keveles presents the stories women looking to start their own businesses need to hear—stories of women just like them who realized their entrepreneurial dreams while discovering their own greater creative capacities.Scrappy Startups is more than a book—it is mentorship in print—in which highly successful women entrepreneurs share their best advice in an utterly inspiring way. Representing a wide range of business fields, with enterprises ranging in age from newly begun to a couple of decades old, these women explain their thinking, their alliances, and the singular creative impulses that led to a viable and meaningful commercial endeavor. As presented here, each woman represents a part of the "Dream, Courage, Action" model that Melanie Keveles developed to demonstrate the process of bringing an idea to fruition.Presents interviews and case studies of 15 remarkable women entrepreneurs telling their inspirational storiesOffers numerous coaching questions and exercises to enable a would-be entrepreneur to establish a business Includes a Venn diagram of the "Magic Approach to Dream, Courage, Action"Outlines a comprehensive resource section listing books, websites, blogs, and podcasts to help an entrepreneur get started
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CONTRIBUTORS: Melanie Keveles
EAN: 9780313365119
COUNTRY: United States
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WEIGHT: 0 g
HEIGHT: 0 cm
PUBLISHED BY: ABC-CLIO
DATE PUBLISHED: 2009-11-12
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GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Entrepreneurship
WIDTH: 0 cm
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Book Themes:
Economics, Entrepreneurship / Start-ups
"Aiming to share stories of role models with other women, Keveles, a career and life coach and trainer, relates how 15 women entrepreneurs started successful businesses with little money, in the auto, clothing, food, music, and other industries. She demonstrates how each woman represents part of her 'Dream, Courage, Action' coaching model, how to follow the model, and what can be learned from them." - Reference & Research Book News
Melanie Keveles, M.A., is president of Starting Fresh Coaching, LLC, www.startingfreshcoaching.com.
