FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Entrepreneur's Guide to Market Research

Anne M. Wenzel
    Product form
      FORMAT: Hardback

      R 1,707.00 Price and availability exclusive to website

      YOU COULD EARN 1,707 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 20 - 30 Business Days
      BUY NOW PAY LATER
      From R 284.50 per month!
      3x monthly payments of R 569.00 with
      4x fortnightly payments of R 426.75 with
      Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan.Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.Worksheets for compiling demographic information, templates for market analysis and the business plan, and a grid for analyzing the competitionCase studies showing how entrepreneurs have used market research information to develop profitable business strategiesA business-plan template with guidelines for each sectionTips and insights for completing market research in each chapterOnline and community resources in each chapterBullet point summarizing steps at the end of each chapter
      Format: CONTRIBUTORS: Anne M. Wenzel EAN: 9780313396052 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 0 cm
      PUBLISHED BY: ABC-CLIO DATE PUBLISHED: 2012-01-16 CITY: GENRE: BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Reference WIDTH: 0 cm SPINE:

      Book Themes:

      Market research

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Anne M. Wenzel, MA, is principal with Econosystems, an economics and market research firm located in Menlo Park, CA.
      Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan.Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.Worksheets for compiling demographic information, templates for market analysis and the business plan, and a grid for analyzing the competitionCase studies showing how entrepreneurs have used market research information to develop profitable business strategiesA business-plan template with guidelines for each sectionTips and insights for completing market research in each chapterOnline and community resources in each chapterBullet point summarizing steps at the end of each chapter
      Format: CONTRIBUTORS: Anne M. Wenzel EAN: 9780313396052 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 0 cm
      PUBLISHED BY: ABC-CLIO DATE PUBLISHED: 2012-01-16 CITY: GENRE: BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Reference WIDTH: 0 cm SPINE:

      Book Themes:

      Market research

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Anne M. Wenzel, MA, is principal with Econosystems, an economics and market research firm located in Menlo Park, CA.

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account