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    Marketing Psychology

Marketing Psychology

G. Foxall

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      Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
      CONTRIBUTORS: G. Foxall EAN: 9780333662779 COUNTRY: United Kingdom PAGES: WEIGHT: 430 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 1997-09-15 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, PSYCHOLOGY / General, SOCIAL SCIENCE / Criminology WIDTH: 140 cm SPINE:

      Book Themes:

      Behaviourism, Behavioural theory, Market research

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      GORDON R. FOXALL

      Format:

      Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
      CONTRIBUTORS: G. Foxall EAN: 9780333662779 COUNTRY: United Kingdom PAGES: WEIGHT: 430 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 1997-09-15 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, PSYCHOLOGY / General, SOCIAL SCIENCE / Criminology WIDTH: 140 cm SPINE:

      Book Themes:

      Behaviourism, Behavioural theory, Market research

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      GORDON R. FOXALL

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