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Presidential Campaigns And American Self Images

Arthur H Miller, Bruce E Gronbeck
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      This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centered on candidates, mass media, and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992elections and suggests tomorrow's research agenda.
      Format: CONTRIBUTORS: Arthur H Miller, Bruce E Gronbeck EAN: 9780367284190 COUNTRY: United Kingdom PAGES: WEIGHT: 748 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2019-05-07 CITY: GENRE: POLITICAL SCIENCE / General, SOCIAL SCIENCE / Gender Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Politics and government

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      Arthur H. Miller, Bruce E. Gronbeck
      This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centered on candidates, mass media, and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992elections and suggests tomorrow's research agenda.
      Format: CONTRIBUTORS: Arthur H Miller, Bruce E Gronbeck EAN: 9780367284190 COUNTRY: United Kingdom PAGES: WEIGHT: 748 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2019-05-07 CITY: GENRE: POLITICAL SCIENCE / General, SOCIAL SCIENCE / Gender Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Politics and government

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      Be the first to write a review
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      Arthur H. Miller, Bruce E. Gronbeck

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