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Project Marketing

Milind Trivikram Phadtare
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      This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume:• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
      Format: CONTRIBUTORS: Milind Trivikram Phadtare EAN: 9780367350901 COUNTRY: United Kingdom PAGES: WEIGHT: 371 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2022-12-30 CITY: GENRE: BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Project Management, SOCIAL SCIENCE / Regional Studies WIDTH: 156 cm SPINE:

      Book Themes:

      Regional / International studies, Urban communities, Economics, International business, Project management, Production and quality control management, Sales and marketing, Construction and heavy industry, Urban and municipal planning and policy

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      Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.
      This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume:• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
      Format: CONTRIBUTORS: Milind Trivikram Phadtare EAN: 9780367350901 COUNTRY: United Kingdom PAGES: WEIGHT: 371 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2022-12-30 CITY: GENRE: BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Project Management, SOCIAL SCIENCE / Regional Studies WIDTH: 156 cm SPINE:

      Book Themes:

      Regional / International studies, Urban communities, Economics, International business, Project management, Production and quality control management, Sales and marketing, Construction and heavy industry, Urban and municipal planning and policy

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      Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.

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