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Contemporary Issues in Digital Marketing

Outi Niininen
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      This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ‘digital’ is changing servicescapesIssues surrounding ethics and privacyCurrent and future issues surrounding Social MediaKey considerations for the future of Digital MarketingCase studies and examples from real-life organisationsUnique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
      Format: CONTRIBUTORS: Outi Niininen EAN: 9780367555337 COUNTRY: United Kingdom PAGES: WEIGHT: 494 g HEIGHT: 246 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2021-11-30 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Data Science / General WIDTH: 174 cm SPINE:

      Book Themes:

      Sales and marketing, Market research, Ownership and organization of enterprises

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      Outi Niininen teaches Digital Marketing at the University of Jyväskylä School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi’s research has been published in, for example, Industrial Marketing Management, Journal of Business Research, Tourism Management, Tourism Analysis, Journal of Travel and Tourism Marketing and Journal of Services Marketing and she is the Co-editor in Chief for Evolving Pedagogy. Outi won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.
      This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ‘digital’ is changing servicescapesIssues surrounding ethics and privacyCurrent and future issues surrounding Social MediaKey considerations for the future of Digital MarketingCase studies and examples from real-life organisationsUnique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
      Format: CONTRIBUTORS: Outi Niininen EAN: 9780367555337 COUNTRY: United Kingdom PAGES: WEIGHT: 494 g HEIGHT: 246 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2021-11-30 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Data Science / General WIDTH: 174 cm SPINE:

      Book Themes:

      Sales and marketing, Market research, Ownership and organization of enterprises

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      Be the first to write a review
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      Outi Niininen teaches Digital Marketing at the University of Jyväskylä School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi’s research has been published in, for example, Industrial Marketing Management, Journal of Business Research, Tourism Management, Tourism Analysis, Journal of Travel and Tourism Marketing and Journal of Services Marketing and she is the Co-editor in Chief for Evolving Pedagogy. Outi won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.

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