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Global Convergence Cultures

Matthew Freeman, William Proctor
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      Today’s convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures – including politics, people, heritage, traditions, leisure and so on – are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia.
      Format: CONTRIBUTORS: Matthew Freeman, William Proctor EAN: 9780367591007 COUNTRY: United Kingdom PAGES: WEIGHT: 470 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2020-08-14 CITY: GENRE: SOCIAL SCIENCE / Media Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Media studies

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      Matthew Freeman is Senior Lecturer in Media and Communication and Director of the Media Convergence Research Centre at Bath Spa University, UK William Proctor is Senior Lecturer in Media, Culture and Communication at Bournemouth University, UK
      Today’s convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures – including politics, people, heritage, traditions, leisure and so on – are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia.
      Format: CONTRIBUTORS: Matthew Freeman, William Proctor EAN: 9780367591007 COUNTRY: United Kingdom PAGES: WEIGHT: 470 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2020-08-14 CITY: GENRE: SOCIAL SCIENCE / Media Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Media studies

      Customer Reviews

      Be the first to write a review
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      Matthew Freeman is Senior Lecturer in Media and Communication and Director of the Media Convergence Research Centre at Bath Spa University, UK William Proctor is Senior Lecturer in Media, Culture and Communication at Bournemouth University, UK

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