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Paul Lazarsfeld and the Origins of Communications Research

Hynek Jerabek
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      The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld’s radio and media research in Vienna, Newark, NJ, Princeton and New York during the years between the early 1930s, and the end of the 1940s. Lazarsfeld’s Viennese radio research, especially the world’s first extensive audience research – RAVAG study (1931) – is entirely new information for English speaking scholars. The book shows the details of Lazarsfeld’s methodological reasoning in his projects in the field of communication. The book also presents the research institutes that Lazarsfeld founded in Vienna in 1931, from Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937, and up to the foundation of Lazarsfeld’s famous BASR at Columbia University in New York in the 1940s. The monograph shows how important Lazarsfeld’s first studies were for the future development of communication.
      Format: CONTRIBUTORS: Hynek Jerabek EAN: 9780367877392 COUNTRY: United Kingdom PAGES: WEIGHT: 453 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2019-12-12 CITY: GENRE: SOCIAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General WIDTH: 156 cm SPINE:

      Book Themes:

      Communication studies, Society and culture: general, Media studies, Sociology

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      Hynek Jeřábek is a professor of sociology at Charles University in Prague, Czech Republic
      The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld’s radio and media research in Vienna, Newark, NJ, Princeton and New York during the years between the early 1930s, and the end of the 1940s. Lazarsfeld’s Viennese radio research, especially the world’s first extensive audience research – RAVAG study (1931) – is entirely new information for English speaking scholars. The book shows the details of Lazarsfeld’s methodological reasoning in his projects in the field of communication. The book also presents the research institutes that Lazarsfeld founded in Vienna in 1931, from Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937, and up to the foundation of Lazarsfeld’s famous BASR at Columbia University in New York in the 1940s. The monograph shows how important Lazarsfeld’s first studies were for the future development of communication.
      Format: CONTRIBUTORS: Hynek Jerabek EAN: 9780367877392 COUNTRY: United Kingdom PAGES: WEIGHT: 453 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2019-12-12 CITY: GENRE: SOCIAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General WIDTH: 156 cm SPINE:

      Book Themes:

      Communication studies, Society and culture: general, Media studies, Sociology

      Customer Reviews

      Be the first to write a review
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      Hynek Jeřábek is a professor of sociology at Charles University in Prague, Czech Republic

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