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Consumer Research

Stephen Brown, Darach Turley
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      In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory. This volume is a collection of essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; poststructuralism in marketing; and semiotics in marketing and consumer research.
      Format: CONTRIBUTORS: Stephen Brown, Darach Turley EAN: 9780415156844 COUNTRY: United Kingdom PAGES: WEIGHT: 861 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 1997-12-18 CITY: GENRE: BUSINESS & ECONOMICS / General WIDTH: 156 cm SPINE:

      Book Themes:

      Market research

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      Stpehn Brown, Darach Turley
      In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory. This volume is a collection of essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; poststructuralism in marketing; and semiotics in marketing and consumer research.
      Format: CONTRIBUTORS: Stephen Brown, Darach Turley EAN: 9780415156844 COUNTRY: United Kingdom PAGES: WEIGHT: 861 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 1997-12-18 CITY: GENRE: BUSINESS & ECONOMICS / General WIDTH: 156 cm SPINE:

      Book Themes:

      Market research

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      Stpehn Brown, Darach Turley

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