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Americanisation of European Business

Matthias Kipping, Ove Bjarnar
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      Fifty years on from the Marshall Plan, this volume describes the influence of the US management model on Europe after 1945. It examines institutions assisting in American efforts at a national and international level and analyzes in detail the reaction to the US productivity drive in a wide range of European companies, industries and countries.
      Format: CONTRIBUTORS: Matthias Kipping, Ove Bjarnar EAN: 9780415171915 COUNTRY: United Kingdom PAGES: WEIGHT: 566 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 1998-05-07 CITY: GENRE: BUSINESS & ECONOMICS / General WIDTH: 156 cm SPINE:

      Book Themes:

      Europe, United States of America, USA, Production and quality control management

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      Matthias Kipping is Lecturer in Business and Management at the University of Reading, Department of Economics., Ove Bjarnar is a Senior Research Fellow at the Moore Research Centre in Molde, Norway.
      Fifty years on from the Marshall Plan, this volume describes the influence of the US management model on Europe after 1945. It examines institutions assisting in American efforts at a national and international level and analyzes in detail the reaction to the US productivity drive in a wide range of European companies, industries and countries.
      Format: CONTRIBUTORS: Matthias Kipping, Ove Bjarnar EAN: 9780415171915 COUNTRY: United Kingdom PAGES: WEIGHT: 566 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 1998-05-07 CITY: GENRE: BUSINESS & ECONOMICS / General WIDTH: 156 cm SPINE:

      Book Themes:

      Europe, United States of America, USA, Production and quality control management

      Customer Reviews

      Be the first to write a review
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      Matthias Kipping is Lecturer in Business and Management at the University of Reading, Department of Economics., Ove Bjarnar is a Senior Research Fellow at the Moore Research Centre in Molde, Norway.

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