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Marketing, Morality and the Natural Environment

Andrew Crane
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      This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
      Format: CONTRIBUTORS: Andrew Crane EAN: 9780415439619 COUNTRY: United Kingdom PAGES: WEIGHT: 385 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2007-03-26 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / General WIDTH: 156 cm SPINE:

      Book Themes:

      Business ethics and social responsibility, Management and management techniques, Sales and marketing, The environment

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      This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
      Format: CONTRIBUTORS: Andrew Crane EAN: 9780415439619 COUNTRY: United Kingdom PAGES: WEIGHT: 385 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2007-03-26 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / General WIDTH: 156 cm SPINE:

      Book Themes:

      Business ethics and social responsibility, Management and management techniques, Sales and marketing, The environment

      Customer Reviews

      Be the first to write a review
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