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Values-based Service for Sustainable Business

Bo Edvardsson, Bo Enquist
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      The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.
      Format: CONTRIBUTORS: Bo Edvardsson, Bo Enquist EAN: 9780415458535 COUNTRY: United Kingdom PAGES: WEIGHT: 430 g HEIGHT: 216 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2008-10-31 CITY: GENRE: BUSINESS & ECONOMICS / General WIDTH: 138 cm SPINE:

      Book Themes:

      Society and culture: general, Sociology: work and labour, Economics, Sales and marketing management, Sales and marketing

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      Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.
      The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.
      Format: CONTRIBUTORS: Bo Edvardsson, Bo Enquist EAN: 9780415458535 COUNTRY: United Kingdom PAGES: WEIGHT: 430 g HEIGHT: 216 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2008-10-31 CITY: GENRE: BUSINESS & ECONOMICS / General WIDTH: 138 cm SPINE:

      Book Themes:

      Society and culture: general, Sociology: work and labour, Economics, Sales and marketing management, Sales and marketing

      Customer Reviews

      Be the first to write a review
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      Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.

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