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Introduction to Communication Studies

John Fiske
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      This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies.How can we study communication? What are the main theories and methods of approach?This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
      Format: CONTRIBUTORS: John Fiske EAN: 9780415596497 COUNTRY: United Kingdom PAGES: WEIGHT: 220 g HEIGHT: 216 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2010-09-29 CITY: GENRE: SOCIAL SCIENCE / Media Studies WIDTH: 138 cm SPINE:

      Book Themes:

      Communication studies, Cultural studies

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      John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
      This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies.How can we study communication? What are the main theories and methods of approach?This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
      Format: CONTRIBUTORS: John Fiske EAN: 9780415596497 COUNTRY: United Kingdom PAGES: WEIGHT: 220 g HEIGHT: 216 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2010-09-29 CITY: GENRE: SOCIAL SCIENCE / Media Studies WIDTH: 138 cm SPINE:

      Book Themes:

      Communication studies, Cultural studies

      Customer Reviews

      Be the first to write a review
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      John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

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