FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Public Relations As Activism

Derina R. Holtzhausen
    Product form
      FORMAT: Paperback / softback

      R 3,430.68 Price and availability exclusive to website

      YOU COULD EARN 3,430.68 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 10 - 15 Business Days
      BUY NOW PAY LATER
      From R 571.78 per month!
      3x monthly payments of R 1,143.56 with
      4x fortnightly payments of R 857.67 with
      This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.
      Format: CONTRIBUTORS: Derina R. Holtzhausen EAN: 9780415743815 COUNTRY: United Kingdom PAGES: WEIGHT: 476 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2013-11-11 CITY: GENRE: LANGUAGE ARTS & DISCIPLINES / Communication Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Media studies, Public relations

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA. Her published work has appeared in Journal of Public Relations Research, Journal of Communication Management, Communicatio, Journal for Global Competitiveness, and Women in Language, among others. She is a founding editor of the International Journal of Strategic Communication.
      This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.
      Format: CONTRIBUTORS: Derina R. Holtzhausen EAN: 9780415743815 COUNTRY: United Kingdom PAGES: WEIGHT: 476 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2013-11-11 CITY: GENRE: LANGUAGE ARTS & DISCIPLINES / Communication Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Media studies, Public relations

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA. Her published work has appeared in Journal of Public Relations Research, Journal of Communication Management, Communicatio, Journal for Global Competitiveness, and Women in Language, among others. She is a founding editor of the International Journal of Strategic Communication.

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account