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Understanding Communication Theory

Stephen M. Croucher
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      This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
      Format: CONTRIBUTORS: Stephen M. Croucher EAN: 9780415748032 COUNTRY: United Kingdom PAGES: WEIGHT: 839 g HEIGHT: 254 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2015-09-22 CITY: GENRE: LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Methodology, SOCIAL SCIENCE / Media Studies WIDTH: 178 cm SPINE:

      Book Themes:

      Communication studies, Media studies

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      Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.
      This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
      Format: CONTRIBUTORS: Stephen M. Croucher EAN: 9780415748032 COUNTRY: United Kingdom PAGES: WEIGHT: 839 g HEIGHT: 254 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2015-09-22 CITY: GENRE: LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Methodology, SOCIAL SCIENCE / Media Studies WIDTH: 178 cm SPINE:

      Book Themes:

      Communication studies, Media studies

      Customer Reviews

      Be the first to write a review
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      Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.

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