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Audience in Everyday Life

S. Elizabeth Bird
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      The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
      Format: CONTRIBUTORS: S. Elizabeth Bird EAN: 9780415942584 COUNTRY: United Kingdom PAGES: WEIGHT: 410 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2003-06-24 CITY: GENRE: SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, TECHNOLOGY & ENGINEERING / Social Aspects WIDTH: 152 cm SPINE:

      Book Themes:

      Structural engineering, Building construction and materials, Marine engineering

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      S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of ForEnquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction ofthe Indian in American Popular Culture.
      The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
      Format: CONTRIBUTORS: S. Elizabeth Bird EAN: 9780415942584 COUNTRY: United Kingdom PAGES: WEIGHT: 410 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2003-06-24 CITY: GENRE: SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, TECHNOLOGY & ENGINEERING / Social Aspects WIDTH: 152 cm SPINE:

      Book Themes:

      Structural engineering, Building construction and materials, Marine engineering

      Customer Reviews

      Be the first to write a review
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      S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of ForEnquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction ofthe Indian in American Popular Culture.

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