FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Gender and Candidate Communication

Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid
    Product form
      FORMAT: Hardback

      R 10,002.34 Price and availability exclusive to website

      YOU COULD EARN 10,002.34 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 10 - 15 Business Days
      BUY NOW PAY LATER
      From R 1,667.05 per month!
      3x monthly payments of R 3,334.11 with
      4x fortnightly payments of R 2,500.58 with
      A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act tougher when they can, and prefer scare tactics to aggressive attack ads. Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.
      Format: CONTRIBUTORS: Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid EAN: 9780415946827 COUNTRY: United Kingdom PAGES: WEIGHT: 630 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2004-08-29 CITY: GENRE: POLITICAL SCIENCE / General, POLITICAL SCIENCE / Political Process / Political Parties WIDTH: 152 cm SPINE:

      Book Themes:

      Gender studies, gender groups, Political campaigning and advertising

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act tougher when they can, and prefer scare tactics to aggressive attack ads. Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.
      Format: CONTRIBUTORS: Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid EAN: 9780415946827 COUNTRY: United Kingdom PAGES: WEIGHT: 630 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2004-08-29 CITY: GENRE: POLITICAL SCIENCE / General, POLITICAL SCIENCE / Political Process / Political Parties WIDTH: 152 cm SPINE:

      Book Themes:

      Gender studies, gender groups, Political campaigning and advertising

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account