Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can ‘orchestrate’ a complex network of employees, customers and suppliers in a single ongoing learning experience that will succeed. Exploring four learning roles for customers (information acquirer; explorer; performer; inventor) and orchestrators (conductor; architect; auctioneer; promoter), Business Orchestration provides a strategic view of how to harness digital convergence by mobilizing and integrating the resources of other companies to create business value.
Format:
CONTRIBUTORS: J Wallin
EAN: 9780470030714
COUNTRY: United States
PAGES:
WEIGHT: 703 g
HEIGHT: 234 cm
PUBLISHED BY: John Wiley & Sons Inc
DATE PUBLISHED: 2006-07-28
CITY:
GENRE: BUSINESS & ECONOMICS / Decision-Making & Problem Solving
WIDTH: 155 cm
SPINE:
Book Themes:
Business and Management
JOHAN WALLIN, who started his career as a marketing executive, is now managing partner of Synocus Group, an international consulting company with offices in Helsinki, Shanghai and New York. He co-authored the book Prime Movers with Professor Rafael Ramírez in 2000, and has published a number of articles on customer orientation and capability building. Dr Wallin has been an advisor to companies such as ABB, Canon, Nokia, Nordea, Sandvik, TeliaSonera, Tetra-Pak, and UPM-Kymmene, as well as leading public service organizations.
