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Gimme! The Human Nature of Successful Marketing

John Hallward
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      In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
      Format: CONTRIBUTORS: John Hallward EAN: 9780470100295 COUNTRY: United States PAGES: WEIGHT: 417 g HEIGHT: 236 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2007-03-20 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 160 cm SPINE:

      Book Themes:

      Sales and marketing

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      John Hallward started his career with Procter & Gamble and Johnson & Johnson. He then cofoundedthe Canadian firm of Tandemar Research Inc., a leader in tracking advertising campaigns for top advertisers. After Tandemar was acquired by Ipsos, he went on to become Director of Global Product Development for Ipsos ASI, where he is also a member of the board. Visit www.gimmebook.com
      In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
      Format: CONTRIBUTORS: John Hallward EAN: 9780470100295 COUNTRY: United States PAGES: WEIGHT: 417 g HEIGHT: 236 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2007-03-20 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 160 cm SPINE:

      Book Themes:

      Sales and marketing

      Customer Reviews

      Be the first to write a review
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      John Hallward started his career with Procter & Gamble and Johnson & Johnson. He then cofoundedthe Canadian firm of Tandemar Research Inc., a leader in tracking advertising campaigns for top advertisers. After Tandemar was acquired by Ipsos, he went on to become Director of Global Product Development for Ipsos ASI, where he is also a member of the board. Visit www.gimmebook.com

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