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Retail Business Kit For Dummies

Rick Segel
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      Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to: Launch a successful independent retail businessCreate a Web site that shinesConnect with customers and increase salesHandle legal and accounting issuesDesign stores that really workPractice the 10 keys to retail sellingUse management practices proven in the trenchesMake visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
      Format: CONTRIBUTORS: Rick Segel EAN: 9780470293300 COUNTRY: United States PAGES: WEIGHT: 567 g HEIGHT: 226 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2008-09-02 CITY: GENRE: BUSINESS & ECONOMICS / Industries / Retailing WIDTH: 185 cm SPINE:

      Book Themes:

      Business and Management, Retail and wholesale industries

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      Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.
      Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to: Launch a successful independent retail businessCreate a Web site that shinesConnect with customers and increase salesHandle legal and accounting issuesDesign stores that really workPractice the 10 keys to retail sellingUse management practices proven in the trenchesMake visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
      Format: CONTRIBUTORS: Rick Segel EAN: 9780470293300 COUNTRY: United States PAGES: WEIGHT: 567 g HEIGHT: 226 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2008-09-02 CITY: GENRE: BUSINESS & ECONOMICS / Industries / Retailing WIDTH: 185 cm SPINE:

      Book Themes:

      Business and Management, Retail and wholesale industries

      Customer Reviews

      Be the first to write a review
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      Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.

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