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Geodemographics, GIS and Neighbourhood Targeting

Richard Harris, Peter Sleight, Richard Webber
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      Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly mannerSupported by private and public sector case studies and vignettesThe applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planningIncludes information on the recent UK and US Census products and resulting neighbourhood classifications
      Format: CONTRIBUTORS: Richard Harris, Peter Sleight, Richard Webber EAN: 9780470864142 COUNTRY: United States PAGES: WEIGHT: 510 g HEIGHT: 231 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2005-02-04 CITY: GENRE: SCIENCE / Earth Sciences / Geography WIDTH: 152 cm SPINE:

      Book Themes:

      Geography

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      Richard Harris, University of Bristol, UK. Peter Sleight, Target Market Consultancy, UK.
      Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly mannerSupported by private and public sector case studies and vignettesThe applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planningIncludes information on the recent UK and US Census products and resulting neighbourhood classifications
      Format: CONTRIBUTORS: Richard Harris, Peter Sleight, Richard Webber EAN: 9780470864142 COUNTRY: United States PAGES: WEIGHT: 510 g HEIGHT: 231 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2005-02-04 CITY: GENRE: SCIENCE / Earth Sciences / Geography WIDTH: 152 cm SPINE:

      Book Themes:

      Geography

      Customer Reviews

      Be the first to write a review
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      Richard Harris, University of Bristol, UK. Peter Sleight, Target Market Consultancy, UK.

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